Digital Content Analyst

TEKsystems • Atlanta, GA

25d • $40 - $50 • Hybrid

About The Position

TEKsystems is looking for an experienced Digital Content Analyst to support their client's website strategy and re-platforming initiative. This person will be a key part of managing web content daily operations and how that will impact change across the organization. Someone who has a versatile skillset with experience in a Business Analysis, Product Owner, and Content Operations capacity would be highly impactful.
This role is not looking for someone at Director/Manager levels and would prefer someone with 2-3 years working in a similar space who is willing to grow with the role. In addition to the skill level, they do prefer someone who has either worked in CMS environments using AEM or Salesforce for content managen
Description
Partner with Sales Marketing & Sales Comms to capture authoring requirements and content needs for the agency site
Act in a light Product/BA capacity: write/refine user stories, acceptance criteria, validate with IT, and coordinate testing/verification
Facilitate content exercises during replatforming (what content goes where, templates, governance standards)
Operationalize content: enable authors with tools, standards, guidelines; coach non-visual content owners through best practices
Analyze performance (using site analytics) and recommend content or structural adjustments based on data
Project coordination: manage task lists, dependencies, and deadlines; keep stakeholders aligned in an Agile environment
Influence without authority: drive outcomes with marketing stakeholders who “own” content, while representing Site Optimization standards

Requirements

• 2–3 years in Business Analysis, Project Coordination, or Content Operations for websites
• Experience working with content management systems (CMS) and guiding non-technical content owners
• Comfort writing user stories and collaborating with IT to verify delivery
• Experience using web analytics to evaluate content performance and recommend changes
• Strong communicator; thrives in Agile and cross-functional settings; flexible and open to learning a new organizational “language”

Nice To Haves

• Salesforce Experience Cloud / Experience Builder / Salesforce CMS
• Adobe AEM (highly transferable to our Salesforce setup)
• Ownership of partnering with Sales Marketing/Communications
• Airline/Travel industry familiarity (plus)

Responsibilities

• Partner with Sales Marketing & Sales Comms to capture authoring requirements and content needs for the agency site
• Act in a light Product/BA capacity: write/refine user stories, acceptance criteria, validate with IT, and coordinate testing/verification
• Facilitate content exercises during replatforming (what content goes where, templates, governance standards)
• Operationalize content: enable authors with tools, standards, guidelines; coach non-visual content owners through best practices
• Analyze performance (using site analytics) and recommend content or structural adjustments based on data
• Project coordination: manage task lists, dependencies, and deadlines; keep stakeholders aligned in an Agile environment
• Influence without authority: drive outcomes with marketing stakeholders who “own” content, while representing Site Optimization standards

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees