Digital Communications Specialist

Primerica

2d•Hybrid

About The Position

The Digital Communications Specialist is responsible for supporting company-wide, multi-channel communication efforts targeted at over 150,000 Primerica sales force members in US, Canada, Puerto Rico and Guam for company news, events, services, products and software tools. The Digital Communications Specialist will help create, support, execute, and measure the success of a variety of communications. Deliverables may include: emails, app notifications, text messages, product announcements, release notes, newsletters, technical and operational internal announcements, etc. Attention to detail and the ability to follow complex, yet well-defined processes and procedures are crucial to a candidate’s success in this position. The successful candidate also maintains a current understanding of email marketing best practices, standards, trends and applies them to the execution of Primerica’s communication efforts.

Requirements

Bachelor’s degree in communications, marketing or related field
Minimum 5 years experience in communications or marketing efforts using standard email automation & marketing tools
Experience with push notifications is a plus
Intermediate to advanced understanding and experience with HTML / CSS with ability to troubleshoot rendering and display issues as well as develop standard HTML/CSS templates; Experience with responsive coding and optimization for both web and mobile devices
Knowledge of email rules and regulations, including CAN-SPAM, CASL, blacklisting
Extraordinary attention to detail
Ability to consistently follow complex processes and procedures
Ability to manage and work on multiple projects with competing priorities
Strong communicator, excellent written, presentation, and interpersonal skills
Ability to work in a team-oriented, collaborative environment; a helpful attitude and a strong desire to learn
Must be able to self-initiate activities and coordinate tasks with minimal supervision
Highly proficient with Adobe Creative Suite (Dreamweaver, Illustrator, Photoshop, and Acrobat)
Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)

Nice To Haves

Experience with push notifications is a plus

Responsibilities

Execution: Perform day-to-day communication execution activities including, but not limited to: Intake and management of multiple communications requests from across the company with varying deadlines
Write HTML/CSS code; set-up, scheduling, testing and troubleshooting inbox rendering of messages; follow detailed procedures for setup and review of all communications.
Create HTML templates; maintain system logos and graphics to support communication efforts.
Manage approval workflow through internal and requestor review phases.
Work with a variety of internal partners such as graphics designers, writers, instructional designers, business analysts, quality assurance analysts, programmers, and executives as needed.
Testing: Ongoing testing for continuous improvement, drawing on best practices from marketing research and knowledge.
Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of message execution or marketing platform usage.
Integrate text and graphics into system templates which often requires adjustment to HTML coding and consistent testing of results and rendering.
Monitoring/Analysis: Monitoring/analyzing communications performance and engagement activity.
Reporting: Presentation of engagement statistics as requested by various departments to help them understand the results of their communication efforts.
Research: Understand the dynamics of marketing campaigns, the digital behavior of audience segments, marketing best practices/standards/trends through competitive landscape analysis to recommend new communication and marketing tactics.