Digital Communications Specialist (Email)

Sigma Theta Tau International Honor Society of Nursing

6d • Remote

About The Position

Your day typically begins with a review of recent email campaign performance. You look at open rates, click-through rates, conversions, and engagement trends to understand what is working and where there are opportunities to improve. These insights help shape your priorities for the day and highlight any immediate adjustments that need to be made.

From there, you shift into active campaign work. Emails are built within the platform, segmentation rules are set, and audience lists are reviewed to ensure accuracy. You configure personalization and dynamic content, while testing links, data, and formatting to confirm each campaign meets quality, compliance, and deliverability standards before it is scheduled or deployed.

Midday often involves collaboration with the marketing and communications team. You may review campaign timelines, refine messaging, or coordinate content and creative elements to ensure everything is aligned and ready to execute. At times, you also connect with the Membership and Volunteer Engagement team to ensure campaigns reflect the member journey and support engagement goals.

As the day continues, your focus shifts to testing and optimization. You set up A/B tests for subject lines, content, timing, or calls to action, then review results to understand performance differences. Findings are documented and insights are shared with your team so that what you have learned is applied to upcoming campaigns. You may also coordinate with external vendors, freelancers, or project-based contributors to support execution as needed.

Towards the end of the day, your attention turns to maintaining the health of the email program. You review list quality, address bounced or invalid emails and ensure segmentation and automation workflows are functioning as expected. You also monitor compliance and deliverability metrics to maintain strong platform performance.

You end your day knowing you’ve advanced multiple campaigns, applied performance insights, and ensured the email channel remains accurate, compliant, and continuously improving.

Requirements

• You have earned a Bachelor's degree in marketing, communications, digital media, business, or a related field.
• You bring four to six years of hands-on experience in email marketing, digital marketing, or marketing automation roles.
• You have demonstrated experience building and executing segmented email campaigns and automated lifecycle journeys, including email offers, newsletters, and engagement communications.
• You are proficient with email marketing and marketing automation platforms.
• You have a proven ability to analyze email performance metrics and optimize campaigns through testing and data-driven insights.
• You bring strong project management and quality control skills, with the ability to manage multiple campaigns and deadlines.
• You have experience managing or supporting creative development, including copywriting, design direction, and asset production.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees