Digital Communications Manager (Cannabis Industry)

Claybourne Co.•Perris, CA

8d•$80,000 - $90,000•Onsite

About The Position

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e-mail, web and social operations. Job Overview: Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA. The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.

Requirements

3-5+ years in digital communications, lifecycle marketing or CRM-focused roles
Proven experience owning e-mail marketing strategy and execution
Strong copywriting skills with an editorial mindset
Clear understanding of audience segmentation and message timing
Highly organized, proactive and self-directed
Strategic thinker who is also comfortable executing
Ability to thrive in a fast-moving, regulated environment
Experience managing multiple campaigns, timelines and deliverables
Comfortable working cross-functionality with creative, sales and operations teams
Hands-on experience with e-mail platforms (Klaviyo, etc.)
Experience briefing designers and reviewing creative assets
Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)

Nice To Haves

Experience supporting merchandise or lifestyle brand drops is a plus but not required
Experience managing external agencies is a plus but not required
CPG/Apparel/Cannabis industry is a plus but not required
SMS or text marketing experience is a plus but not required
B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

Responsibilities

Owns B2B and B2C e-mail communications including but not limited to: New product launches, Merchandise releases, Territory launches, Brand and lifestyle newsletter
Organize, segment and maintain e-mail lists by audience, market and engagement
Develop e-mail list growth strategies and plans via all digital channels
Write and edit e-mail copy to ensure clarity, brand voice and effectiveness
Build and manage e-mail flows: Welcome & On-boarding, Launch sequences, Back-in-stock notifications, Event and merchandise follow-ups
Manage cadence, frequency and deliverability of best practices
Plan and manage digital content calendars aligned with: Product launches, New market expansions, Merchandise drops and brand moments
Coordinate messaging across e-mail, web and social channels
Brief internal designers and video teams on content needs and timelines
Ensure message consistency across all digital touchpoints
Support product and market launches with clear communication plans
Customize messaging by territory and audience
Partner with sales, distribution and operations to align timing and availability
Create internal launch briefs to keep teams aligned
Own messaging and content direction for: Homepage updates, Product and collection pages, Merchandise drops, Campaign landing pages
Work with design and web teams to plan and execute updates
Monitor engagement metrics and optimize messaging over time
Maintain Claybourne Co's digital voice and messaging standards
Coordinate with external agencies handling paid media and SEO
Ensure brand consistency across owned digital channels