Manager, Digital Media & Communications

Active Minds•Washington, DC

1d•$65,000 - $92,000•Hybrid

About The Position

The Manager, Digital Media & Communications is a key driver of Active Minds’ day-to-day digital presence including social media strategy, long-form video creation, and paid advertising work, and communications including leading on blog, email, and newsletter strategy and execution. Reporting to the Senior Manager, Digital Media & Communications, this role owns platform management, content calendars, publishing, and community interaction across Active Minds’ digital channels. This position plays a critical role in translating strategy into compelling, timely, and impactful digital content that reaches nearly half a million followers nationwide.

Requirements

4-6 years of experience in digital or social media marketing.
2+ years of people management experience.
Experience managing professional social media accounts.
Strong writing and communication skills.
Familiarity with online tools and platforms including Sprout Social, WordPress, and ClickUp (project management tool).
Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
Passion for youth mental health and digital storytelling.

Nice To Haves

Experience with Adobe Suite and video editing skills are preferred.

Responsibilities

Develop and implement a content strategy, created in collaboration with the Senior Manager of Digital Media & Communications, to guide both the digital and communications teams to success.
Lead on the planning, creation, scheduling, and publishing of content aligned with organizational priorities and campaigns on social media and communications channels including newsletter, blog, and emails.
Oversee the daily management of Active Minds’ digital presence including all social media and communications work, including overseeing content created by a team containing 2 Senior Associates and 2 Associates.
Produce mutually supporting social media and communications content that drives growth, reach, and engagement.
Create thoughtful, strategic long-form video content including the production of Webinars, podcasts, and video series as needed.
Support major organizational campaigns and programs, including Conference, A.S.K., Send Silence Packing®, Cause + Career, youth leadership advocacy programs, and others.
Develop digital toolkits and shareable assets for partners, chapters, and stakeholders.
Oversee and support content creation from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts.
Lead on and execute paid social media campaigns on Meta, LinkedIn, and TikTok.
Track engagement, growth, and performance metrics, contributing to campaign reporting and insights.
Manage internal digital & communications campaign recaps as well as organizational project debriefs.
Monitor trends and flag opportunities or challenges to senior leadership.