Digital Communications Intern

The Education Trust•Oakland, CA

12d•$19 - $24•Hybrid

About The Position

EdTrust-West seeks a Digital Communications Intern to join the organization’s communications team. The Digital Communications Intern will assist the communications team with a range of digital initiatives, including writing and posting social media content, creating and designing emails, updating the organization's website, and assisting with other digital communications projects. This is a fantastic opportunity to gain hands-on experience in social media strategy, email marketing, and website management—all while supporting advocacy efforts that advance educational equity across TK–12 and higher education. EdTrust-West is committed to advancing policies and practices to dismantle the racial and economic barriers embedded in the U.S. education system. Through our research and advocacy, EdTrust-West improves equity in education from preschool through college, engages diverse communities dedicated to equity and justice, and increases political and public will to build an education system where all students will thrive. This role, available immediately, is based in our Oakland office and will be eligible for teleworking up to three days a week. The Digital Communications Intern will report to the Director of Communications. This role is budgeted for roughly 15 hours per week for 14-18 weeks. Exact hours are negotiable but must be consistent from week to week.

Requirements

Shared belief in Ed Trust-West’s mission and a commitment to improving educational equity, with a focus on racial equity
Dedication to contributing to and maintaining an equitable working environment
Strong communication skills, with a focus on writing
Ability to organize, prioritize, and meet the deadlines of multiple tasks
Both the ability to take initiative and be self-directed on medium-term projects
Attention to detail
Working knowledge of social media platforms, including Facebook, Instagram, LinkedIn, and Threads
Excellent internet research skills
Knowledge or willingness to learn about social media analytics software, including Facebook Insights, Google Analytics, and Agency Analytics to track audience engagement and campaign performance
Willingness to receive and act upon constructive feedback
At least a high school diploma or GED, and enrolled in a higher education degree program, ideally in digital communications or a related field such as advertising or journalism
Experience using or willingness to learn MS Office software such as Word, Excel, Outlook, and SharePoint
Experience with or willingness to learn website management platforms, specifically WordPress
Experience with or willingness to learn email management systems (e.g., MailChimp, Constant Contact, Every Action, etc.)
Interest in and desire to learn more about education policy

Responsibilities

Assist the Communications Specialist with the execution of social media campaigns and the promotion of partner campaigns
Under the direction of the Communications Manager, update new webpages in accordance with existing webpage formatting and make updates to pages as needed
Draft email and website copy, as well as writing social media captions
Design polished and brand-aligned emails
Brainstorm and research compelling and relevant ideas for resurfacing high-impact existing content
Monitor and address social media and website requests from the EdTrust-West team at large
Consistently use messaging, design, and formats that are consistent with the organization's brand
Manage email system contacts and enhance mailing list data quality
Assist with additional digital communications projects as needed