Digital Banking Experience Analyst

DFCU FinancialDearborn, MI
4d

About The Position

Do you excel at creating seamless, intuitive digital experiences for users? Are you focused on optimizing platforms to deliver a high-performing, member-centric digital journey? As a Digital Banking Experience Analyst, you’ll be responsible for optimizing digital platforms to ensure a seamless, member-centric, and high-performing user journey while supporting efforts to attract new members, enhance loyalty, and drive revenue in an increasingly digital-first industry. Deep expertise in digital financial platforms, product management, and user experience is essential for ensuring seamless, modern, and competitive digital offerings. The Opportunity: We are seeking a Digital Banking Experience Analyst to join our team in Dearborn, MI.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Information Technology, or related field required
  • Minimum ten years of experience in digital banking, product management, or fintech-related roles.
  • Experience working with APIs, third-party integrations, and digital financial services technology.
  • Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Strong understanding of digital security, fraud prevention and compliance requirements.

Nice To Haves

  • MBA preferred.

Responsibilities

  • Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives.
  • Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement.
  • Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools.
  • Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products.
  • Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency.
  • Prepare proposals for digital projects and analyze the return on investment.
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