Digital and Content Specialist

Morningstar Properties • Matthews, NC

6d • Hybrid

About The Position

The Digital & Content Specialist will play a critical role on the Marketing team to support the development and implementation of marketing strategies -- with a focus on digital channels -- to drive business results and enhance user experience. We’re looking for a strategic, curious and execution-oriented teammate — someone who’s as comfortable brainstorming big ideas as they are digging into campaign metrics. You’ll report to the VP of Digital Strategy and work across our diverse set of brands to drive revenue, develop meaningful content, and increase ROI. If you’re a lifelong learner who loves working with a team, testing new things, and finding creative solutions, we’d love to talk.

Requirements

• Bachelor’s degree in Marketing, Business or similar field.
• 2+ years of experience in Marketing or similar industry-specific capacities.
• Proficiency in modern marketing tools (social platforms, analytics, CMS, email, CRM, etc.).
• Experience analyzing data and reporting trends.
• Advanced Microsoft Office skills.
• Excellent interpersonal and communication skills.
• Detail-oriented with ability to see the big picture and think strategically to bring ideas to fruition.

Nice To Haves

• Confidence without ego: you speak up, take feedback, and grow.
• Ability to shift between different channels and business lines while managing timelines and hitting deadlines.

Responsibilities

• Support content creation and campaign development across digital platforms, including brand websites, email, paid media, social platforms and more.
• Publish content for Morningstar-managed websites via our CMS.
• Create and post content on social media platforms.
• Ensure the accuracy of business information across both owned and earned channels.
• Analyze data to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to bring ideas to life — from digital to print, local marketing to national campaigns.
• Partner with internal stakeholders to define campaign requirements, target audiences, messaging goals and project timelines.
• Conduct market research and competitor analysis – develop recommendations from these insights that align to Morningstar philosophy and business objectives.
• Perform other duties as assigned and evolving over time.
• Stay curious: bring new ideas, ask smart questions and never stop learning.

Benefits

• flexible work environment with ability to work from home and office
• medical, dental, and vision insurance
• 401(k) retirement savings with employer match
• paid time off and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees