Digital Analyst, Media

Fingerpaint Marketing•Cedar Knolls, NJ

About The Position

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. Objectives of this role: The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges. The director role is charged with elevating and optimizing current reporting programs, processes, and outputs, as well as finding new ways to support clients with a data-driven focus in collaboration with the corporate analytics team.

Requirements

Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (can be combination of client and agency experience)
Expertise with Tableau and programming languages like SQL
Familiarity with syndicated data sources (eg, IQVIA, claims data, etc)
Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Excellent communication, interpersonal, and management skills are required
Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources
Strong problem-solving, quantitative, and analytical abilities
Demonstrated ability to prioritize and manage workload and meet project deadlines
Must enjoy working in demanding environment as a key member of a dynamic, team-based organization

Responsibilities

Oversee a portfolio-level reporting and analytics program
Serve as your portfolio’s liaison to Activation Analytics leadership and work closely with the data engineering team, digital strategy team, and cross-office peers to continue to grow and optimize Fingerpaint’s data initiatives, analytics programs, and practices
Lead cross-functional projects using data modeling and analysis techniques to discover insights that will guide strategic decisions
Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams
Support omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaigns
Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives
Develop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel
Develop models and synthesize recommendations on best path forward for specific products
Oversee projects and provide guidance to project team on research and client-related issues
Own and direct all aspects of client development and direction; ensure client satisfaction with project deliverables
Manage direct reports and mentor staff outside of direct report responsibility
Provide subject matter expertise to internal and external customers