Digital Account Executive - Travel PR

Finn Partners•New York, NY

5d•$63,000 - $67,000•Hybrid

About The Position

FINN Partners' Travel Practice is seeking a dynamic and motivated Digital Account Executive to join our luxury and lifestyle travel team in New York City. This position is ideal for a creative and strategic professional with approximately 2 years of experience in social media management and influencer marketing. You will collaborate with our team of social media experts and publicists to create innovative campaigns for high-profile luxury and lifestyle travel clients, leveraging digital platforms to enhance brand presence and engage audiences.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
2 years of hands-on experience managing social media accounts for brands, preferably in the luxury travel or lifestyle sectors.
Proven experience in influencer marketing, including campaign execution and relationship management.
Proficiency in social media management and influencer marketing tools (e.g., Sprout Social, Tagger) and basic graphic design tools (e.g., Canva, Lightroom, Photoshop).
Strong written and verbal communication skills, with the ability to create compelling copy for social platforms.
A knack for graphic design, video editing, and an eye for visual aesthetics.
Analytical mindset with the ability to interpret social media data and translate it into actionable insights.
Creative thinker with an entrepreneurial spirit, eager to contribute ideas and drive innovation.
Must be based in New York City and have the ability to work in person in the office a minimum of two days per week.

Nice To Haves

Knowledge of basic graphic design and editing tools (e.g., Canva, Adobe Creative Cloud Suite)
Photography skills a plus.
A passion for luxury travel and lifestyle industries, and an understanding of the tourism and hospitality landscape, are highly desirable.

Responsibilities

Social Media Management: Develop, execute, and manage editorial calendars across platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, and Pinterest – ensuring content aligns with clients’ brand voice and objectives. Handling day-to-day social media management tools, including scheduling content and regular monitoring to ensure it is properly displayed; advising supervisors on major developments, i.e. posts performing above average, and engagement with influencers.
Content Creation: Collaborate with internal teams and external partners to generate high-quality visual and written content, including graphics, photos, and videos.
Influencer Marketing: Identify, vet, and maintain relationships with influencers to amplify brand campaigns. Oversee influencer activations and measure their impact.
Monitoring and Reporting: Use social media management tools to schedule posts, track performance, and deliver analytics-driven insights to clients. Provide actionable recommendations based on data.
Client Relations: Attend client calls and meetings,providing ongoing administrative support including developing agendas, recaps and notes, and any resulting research.
Trend Analysis: Stay up-to-date on digital trends, platform updates, and emerging technologies. Proactively share insights and recommendations with clients and the internal team, and support the digital team in being thought leaders and educators for the agency – guiding the staff to ‘think digital’ and stay on top of the ever-changing industry trends.
Collaborative Support: Partner with public relations and creative teams to ensure seamless integration of social media strategies into broader marketing campaigns.
Agency Social Media Presence: Work with the luxury travel social media team and other luxury industry leads to manage the practice’s own social media channels and provide insight and direction for our digital presence and its continued development.