About The Position

The North America Regional Marketing team is the trusted partner to our GTM Sales and Customer Engineering organization. We lead with strategies that support pipeline demand and business acceleration, leveraging propensity data, territory insights, and account intelligence to drive targeted solutions. Within this organization, our Developer Marketing function serves as a strategic growth catalyst, dedicated to driving deep engagement and accelerating workload consumption across our most advanced global accounts. As a Developer Marketing Manager, you will serve as the strategic architect for our most advanced markets. You will not just localize a playbook; you will be building the engine itself. You will design and pilot bespoke and scaled programming—from technical labs to immersive hackathons—tailored specifically to the needs of developers in key hubs. In this role, you will act as a critical bridge, leveraging deep-account insights and experimental pilots to ensure our broader developer strategy is ready for enterprise-scale deployment. You will be comfortably navigating executive leadership and technical advocates alike to drive Cloud and AI adoption. You will not just manage events; you will be architecting the future of developer engagement. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in technical marketing, field marketing, developer marketing, or account-based marketing (ABM).
  • Experience planning and executing multiple marketing programs with cross-functional stakeholders, specifically working with field sales teams.

Nice To Haves

  • Experience with AI/ML and cloud technologies as a developer, product manager, or technical advocate.
  • Familiarity with Customer Relationship Management (CRM) systems (e.g., Salesforce.com or similar) and marketing automation tools (e.g., Marketo or similar) and tracking tools to assess campaign effectiveness.
  • Excellent written and verbal communication skills with the ability to translate complex ideas into user-friendly, conversational communications.
  • Excellent organizational skills and attention to detail with the ability to manage complex projects and track both high-level progress and granular details.
  • Proven track record of driving innovation with a focus on consumer insights to maximize advertising effectiveness.

Responsibilities

  • Lead end-to-end developer marketing for select subregions in North America, designing strategic roadmaps and project plans for Tier 1 programs (Labs, Hackathons, etc.) to ensure seamless delivery and stakeholder buy-in.
  • Design and deliver bespoke programs for strategic accounts, transforming account insights into high-touch programs that accelerate workloads and drive consumption.
  • Drive data-driven decision making and action plans by understanding performance, trends, issues, gaps and solutions.
  • Work in close collaboration with cross functional developer marketing teammates to scale demand generation activities and programming across North America and key global markets.
  • Forecast, measure, analyze and report the impact of demand creation programs and campaigns.

Benefits

  • bonus
  • equity
  • benefits
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