Design Marketing & Engagement Coordinator

FB IncorporatedIndianapolis, IN

About The Position

Key Responsibilities: Identify and assess marketing needs across counties, developing strategic plans and resources aimed at encouraging membership growth and increasing engagement. Serve as the main point of contact for county event marketing requests, offering guidance and solutions to county leaders. Develop and distribute marketing toolkits (“event-in-a-box”) for key programs such as Ag Day, county fairs, rural road safety campaigns, and Ag in the Classroom/Book of the Year, making it easier for counties to effectively promote INFB and agriculture. Advise county leaders on brand alignment and advertising best practices, and review proposed county advertising campaigns as requested. Design a variety of county meeting materials including postcards, emails, banners, surveys, flyers, stickers, and social media graphics. Create and distribute a monthly e-newsletter with relevant and timely organizational updates. Support the marketing team on special projects and assist with State Fair initiatives as directed. Perform other job duties as assigned.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, or a related field.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Demonstrated proofreading and editing abilities.
  • Proven ability to work both independently and as part of a team.
  • Strong skills in graphic design (portfolio samples may be requested).
  • Proficiency in photography and videography.
  • Working knowledge of social media platforms and their use for promotion and engagement.
  • Familiarity with Indiana Farm Bureau’s mission, structure, and program offerings (or willingness to learn).
  • Willingness and ability to travel throughout the state of Indiana on a monthly basis for INFB events, county Farm Bureau events, county fairs, and related activities.

Nice To Haves

  • 1-3 years of experience in a professional office setting, ideally in a marketing role.
  • Experience or familiarity with the agriculture industry, nonprofits, or membership organizations.
  • Strong problem-solving skills and a proactive approach.
  • Ability to build relationships and collaborate across teams.

Responsibilities

  • Identify and assess marketing needs across counties, developing strategic plans and resources aimed at encouraging membership growth and increasing engagement.
  • Serve as the main point of contact for county event marketing requests, offering guidance and solutions to county leaders.
  • Develop and distribute marketing toolkits (“event-in-a-box”) for key programs such as Ag Day, county fairs, rural road safety campaigns, and Ag in the Classroom/Book of the Year, making it easier for counties to effectively promote INFB and agriculture.
  • Advise county leaders on brand alignment and advertising best practices, and review proposed county advertising campaigns as requested.
  • Design a variety of county meeting materials including postcards, emails, banners, surveys, flyers, stickers, and social media graphics.
  • Create and distribute a monthly e-newsletter with relevant and timely organizational updates.
  • Support the marketing team on special projects and assist with State Fair initiatives as directed.
  • Perform other job duties as assigned.
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