DemandGen Director

Jump•Salt Lake City, UT

23d•$150,000 - $180,000•Remote

About The Position

We’re looking for a Demand Generation Manager to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact. You’ll run campaigns across channels - LinkedIn, Google, etc - and bring structure, prioritization, and repeatability to demand gen—while still being hands-on and scrappy. This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.

Requirements

4–7 years of experience in B2B demand generation or lifecycle marketing
Proven track record of driving pipeline in a SaaS or tech company
Hands-on experience with paid channels and marketing automation
Strong analytical skills and comfort with funnel metrics
Experience partnering closely with Sales teams

Nice To Haves

Experience at a Series A–C company
Familiarity with PLG or hybrid sales motions
Experience owning budget and forecasts
Comfort wearing both strategic and execution hats

Responsibilities

Own pipeline generation
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Build scalable programs
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Optimize performance
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Collaborate cross-functionally
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Operate like an owner
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as the team scales
Contribute to GTM planning and forecasting