Demand Marketing Manager, ME & Industries

Workday • Pleasanton, CA

2d • Hybrid

About The Position

As a Demand Marketing Manager, you will play a vital role in executing strategic marketing initiatives across multiple channels. The Demand Marketer designs and executes full funnel programs, creates audience offers and strategies, and optimizes programs across multiple channels including digital, social, search, programmatic, events, and webinars. This role focuses on Medium sized businesses and financial services (investment management, insurance and banking).

Requirements

• 4-6 years of related demand generation marketing experience
• Marketing automation and analytics tools and platforms (i.e. Marketo, Demandbase); sales platforms (i.e., Salesforce,) and web expertise.
• Demonstrated experience in digital and content strategy, including multi-channel marketing.

Nice To Haves

• Knowledge of financial service industry is preferred
• Results-oriented, detail-driven mindset with a passion for optimizing processes and data-driven decision-making.
• Bachelor's degree or equivalent education from an accredited institution.
• Strong teamwork, communication (written and verbal), and organizational skills.
• Experience thriving in a fast-paced startup environment.

Responsibilities

• Collaborate on developing, executing, and analyzing marketing campaigns across diverse channels to enhance awareness, engagement, and pipeline growth.
• Stay abreast of industry trends and emerging technologies to optimize lead generation and nurturing strategies.
• Coordinate marketing campaigns and events, from setup to tracking, reporting, and lead segmentation.
• Manage marketing platforms and utilize sales tools such as Salesforce, Marketo, and others for marketing applicability.
• Provide regular reports on the effectiveness of marketing efforts in generating demand to meet pipeline and revenue goals, leveraging fundamental data analysis skills.
• Work with cross-functional teams to sequence and distribute targeted content, product marketing resources, and messaging for various stages of the buyer's journey.
• Proactively identify and resolve issues related to data quality, process bottlenecks, or system integration.
• Manage relationships with marketing technology vendors and internal stakeholders to ensure smooth collaboration
• Demonstrate a continuous learning mindset and thrive in a fast-paced environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager