Demand Generation Strategist

Justworks • New York, NY

3d • Hybrid

About The Position

The Demand Generation Strategist owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement.

Requirements

• Execution Driver & Process Adherent: 3+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs.
• Highly Collaborative Orchestrator: A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals.
• Analytical & Resilient: You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data.
• Growth Mindset: You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement.
• Exceptional Communicator: Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment.

Responsibilities

• End-to-End Campaign Execution: Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function.
• Cross-Channel Orchestration: Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey.
• Brief Development & GTM Alignment: Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams.
• Pipeline Accountability & Resiliency: Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals.
• Data Analysis & Iteration: Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions.
• Stakeholder Activation & Revenue Alignment: Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees