About The Position

As our Demand Generation Manager, you will own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel. You'll build the 1:few program — including email nurtures, webinars, and paid media — to build brand awareness and generate pipeline in high value accounts. You'll also work closely with the Demand Generation Lead on select 1:many campaigns. You'll operate at the intersection of marketing strategy, technology, and analytics — leveraging our demand gen tech stack (HubSpot, 6sense, Salesforce), building audience segments, and continuously testing and iterating to improve conversion at every stage. You'll own campaign performance reporting and be accountable for pipeline contribution and SQO targets. This role is on the Growth Marketing team and works cross-functionally with Sales, Content, and Product Marketing.

Requirements

  • 2-4 years of experience in B2B demand generation or growth marketing, with a demonstrated track record of driving pipeline and sales-qualified opportunities
  • Hands-on proficiency with HubSpot, 6sense, and Salesforce
  • Experience designing and executing both 1:many scaled programs (email nurtures, webinars, paid campaigns) and 1:few account-based plays for targeted segments
  • Strong analytical skills with the ability to build campaign reporting, interpret funnel metrics, and make data-driven optimization decisions
  • Excellent cross-functional collaboration skills, particularly with Sales — you know how to align on target account lists, SQO definitions, and feedback loops
  • Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology company
  • Availability to collaborate across U.S. and European time zones as needed to support a globally distributed team

Responsibilities

  • Own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel.
  • Build the 1:few program — including email nurtures, webinars, and paid media — to build brand awareness and generate pipeline in high value accounts.
  • Work closely with the Demand Generation Lead on select 1:many campaigns.
  • Operate at the intersection of marketing strategy, technology, and analytics — leveraging our demand gen tech stack (HubSpot, 6sense, Salesforce), building audience segments, and continuously testing and iterating to improve conversion at every stage.
  • Own campaign performance reporting and be accountable for pipeline contribution and SQO targets.
  • Work cross-functionally with Sales, Content, and Product Marketing.

Benefits

  • Unlimited vacation time - we strongly encourage all of our employees take at least 3 weeks per year
  • A competitive compensation package including stock options
  • Fully remote team - choose where you live
  • Work from home stipend! We want you to have the resources you need to set up your home office
  • Apple laptops provided for new employees
  • Training and development budget for every employee, refreshed each year
  • Maternity & Paternity leave for qualified employees
  • Work with smart people who will help you grow and make a meaningful impact
  • Company sponsored US health coverage (100% paid for employee)
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