Demand Generation Manager

Vidyard

1d•Remote

About The Position

Vidyard is seeking a Demand Generation Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you'll play a key role in designing, executing, and optimizing integrated pipeline programs that drive qualified opportunities and accelerate revenue growth across the full buyer journey. We believe this role is perfect for someone looking to own meaningful pipeline impact in a high-growth B2B SaaS environment while working with cutting-edge marketing technology and AI-powered tools. This is an opportunity for someone who is passionate about demand generation, energized by data and optimization, and excited to test new channels, tactics, and growth strategies that directly influence business outcomes. As part of a company that’s building AI-enabled products, we’re looking for someone who is excited by and has experience using AI tools to enhance their own work and accelerate outcomes. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems. This is a remote-first role open to candidates located in Canada.

Requirements

4-6 years of B2B SaaS demand generation experience with a proven track record of driving measurable pipeline growth
Demonstrated expertise designing and executing multi-channel demand programs that generate qualified opportunities and contribute to revenue targets
Strong understanding of the full B2B funnel, lead lifecycle management, and how marketing activities translate to pipeline and revenue
Hands-on experience with campaign execution across paid media, email marketing, content programs, content syndication, webinars, and events
Advanced analytics capabilities with experience building reports and dashboards in Salesforce, GA4, and BI tools (Looker, Tableau, Metabase, etc.)
Deep understanding of demand generation metrics: MQL/SQL conversion rates, pipeline velocity, CAC, ROI, and pipeline-to-revenue ratios
Experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM management
Working knowledge of attribution models, tracking setup (Google Tag Manager), and campaign measurement infrastructure
Ability to synthesize data from multiple sources into clear insights and actionable recommendations

Responsibilities

Own end-to-end demand generation strategy and execution across paid search, paid social, display, programmatic, retargeting, content syndication, email, and webinars to drive qualified pipeline
Lead paid media planning across channels, managing agency relationships and internal stakeholders on targeting, creative, and spend efficiency
Design and execute integrated, multi-touch campaigns that move prospects through the funnel from awareness to MQL to SQL to SQO, with campaign frameworks aligned to buyer stages, ICP targeting, and pipeline goals
Drive continuous performance improvement through rigorous A/B testing of ad creative, messaging, landing pages, audiences, and bidding strategies
Build and optimize nurture programs and email campaigns that accelerate pipeline progression and re-engage stalled opportunities
Manage webinar and content syndication programs end-to-end from promotion to follow-up, ensuring strong registration-to-pipeline conversion
Collaborate with Product Marketing and Content teams to translate positioning and thought leadership into high-converting campaign assets
Own demand generation metrics including MQLs, SQLs, SQOs, pipeline generated, pipeline velocity, CPC, CPL, ROAS, CAC, and pipeline-to-revenue ratios
Build and maintain dashboards in Salesforce, Metabase, or similar platforms to track campaign performance, pipeline contribution, and spend efficiency by channel
Conduct regular performance reviews to identify what's working, where to optimize, and how to reallocate budget for maximum pipeline ROI
Communicate paid media and pipeline performance clearly to marketing leadership and stakeholders
Leverage AI and automation tools to improve campaign efficiency, audience targeting, creative testing, and reporting workflows – driving innovation and delivering high-quality results at scale
Work closely with Sales to align on pipeline goals, lead quality standards, priorities, and opportunity acceleration tactics
Collaborate with Content, Brand, Sales, and Partnerships on integrated programs that maximize reach, engagement, and pipeline impact
Support product launches and go-to-market initiatives with targeted demand programs that drive awareness and early pipeline
Identify opportunities to embed AI into demand workflows and processes, enabling smarter, faster, and more scalable campaign execution and optimization

Benefits

Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year.
Competitive Benefits: Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period).
Wellness & Mental Health: Flexible spending accounts and $1,500 annually for mental health support through Inkblot.
Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
Growth & Development: $1,500 annual allowance, mentorship, and regular review cycles to support your professional development.
Purpose & Impact: Paid volunteer hours and Employee Resource Groups to champion inclusion and community.
Your Workspace, Your Choice: Remote-first with the option to collaborate in our office space in Kitchener, Ontario.

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