Demand Generation Manager

Parspec • San Mateo, CA

1d • Hybrid

About The Position

Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function. You will be responsible for creating and executing programs that build awareness and generate a qualified pipeline from Construction Distributors and Rep Agents. This includes designing integrated campaigns to reach and convert target audiences into qualified sales opportunities. You will work closely with Sales, Field Marketing, and Content to turn campaign narratives into lead generation and ABM programs that convert interest into qualified sales opportunities. This position is ideal for a results-oriented individual who thrives on hands-on campaign execution, experimentation, and scaling demand programs within a fast-paced startup environment.

Requirements

• 4–7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
• Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
• Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
• Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns and designing reporting dashboards.
• Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.

Nice To Haves

• AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

Responsibilities

• Campaign Execution Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinar, and organic channels.
• Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Collaborate with Product and Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
• Collaborate with the field and partner marketer on marketing campaigns and event follow-up
• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Build and manage automated email sequences and "always-on" nurture tracks that educate prospects
• Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
• Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.

Benefits

• Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
• Equity in the company
• Flexible hours and a hybrid work setup
• Unlimited PTO
• Opportunity to grow with a fast-scaling company transforming a large market

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed