Demand Generation Manager

memoryBlue•Tysons, VA

About The Position

Working at memoryBlue will accelerate your professional growth and place you on the path to success early in your sales career. Whether you’re aiming to jump-start a high-tech sales career in Silicon Valley or help us haul in the next crop of talented sales development professionals in our DC Metro Headquarters, we have immediate job openings in all of our offices from coast-to-coast. About The Company At memoryBlue, we help high-growth B2B technology companies scale revenue faster and smarter. Since 2002, we’ve partnered with industry leaders like Splunk, Cloudera, and Box to build and optimize world-class sales development teams. Recognized for our performance and culture — including 12 consecutive years on the Inc. 5000 — we’re passionate about developing top sales talent and turning potential into achievement. Why this role exists memoryBlue is growing quickly and investing in building a modern demand generation engine that drives pipeline and new customer opportunities. This role helps bring our demand generation programs to life. You will work across field marketing, email nurture programs, and campaign execution to engage target accounts and convert interest into sales conversations. You will sit within the Marketing team and partner closely with Sales to execute campaigns that drive meetings, opportunities, and revenue. Your goal: help turn marketing programs into qualified pipeline and new logos. What you will own You will help execute and optimize global demand generation programs that engage our target buyers and support pipeline creation.

Requirements

3-5 years of experience in B2B demand generation, field marketing, or growth marketing
Strong experience in planning and executing bespoke events and field marketing programs
Experience building and managing email nurture programs and marketing automation workflows (Pardot, ActiveCampaign, HubSpot, or similar)
Strong organizational skills and ability to manage multiple campaigns simultaneously
Comfortable collaborating with Sales teams and supporting pipeline-focused marketing
Analytical mindset with curiosity around campaign performance and improvement

Nice To Haves

Experience supporting ABX or account-based marketing programs (UserGems a plus)
Experience working with agencies, freelancers, or external marketing partners
Modern content creation skills (short-form video, social content, or creative campaign storytelling)
Experience working in B2B services or technology organizations

Responsibilities

Plan and execute both large conferences and smaller bespoke events
Coordinate logistics, promotion, attendee engagement, and follow-up
Partner with sales to drive meetings and pipeline from events
Ensure strong post-event nurture and follow-up campaigns
Build and manage email nurture programs that convert prospects into sales conversations
Create and optimize lifecycle workflows and automation
Collaborate on campaign messaging, segmentation, and targeting
Continuously test and improve engagement and conversion rates
Support global demand generation campaigns across digital, ABX, events, and webinars
Coordinate campaign launches including landing pages, emails, and promotional assets
Ensure campaigns are executed smoothly across multiple channels
Work with internal contributors, freelancers, and partners to turn high-value content into campaigns
Support the distribution of content through events, email programs, and marketing campaigns
Identify opportunities to repurpose content across channels to increase reach and engagement
Track campaign engagement and performance metrics
Help identify areas to improve conversion, engagement, and pipeline impact
Support reporting on campaign performance and outcomes