Demand Generation Manager

Mainstay Technologies•Manchester, NH

11d•Hybrid

About The Position

The Demand Generation Manager generates qualified pipeline at a healthy cost by turning our Ideal Client Profile and offers into repeatable, verticalized demand programs; owns the quarterly marketing plan and budget; runs the channel mix (SEO/SEM, LinkedIn, webinars/events); enforces tracking standards; and equips Sales with proof and messaging that convert—while partnering cross functionally to hit MQL→SQL quality, opportunity creation, and Cost of Acquisition goals. What You'll Do Team Collaboration Lead day to day program cadence (weekly check-ins, 7–14day lookahead), set clear channel goals/KPIs, and coach contributors (Content Marketing Manager, Business Development, agencies) on offers, audiences, and messaging. Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living “approved claims” library. Uphold standards for briefs, creative reviews, landing page QA, and on time asset delivery. Operational Oversight Own the quarterly campaign plan and budget: set channel mix/targets, launch and optimize SEO/SEM & LinkedIn, and run the webinar/field event calendar; reallocate spend to top performing sources. Enforce measurement hygiene (UTMs, campaign taxonomy, “How did you hear about us?”); partner with RevOps on dashboards and data QA. Manage funnel health and SLAs: monitor MQL→SQL, SQL→Opp, Opp→Win; drive speed tol ead, cadence adherence, and meeting set/show rates. Deliver the outcomes: MQL volume/quality by channel, SQL accept rate ≥35%, marketing sourced pipeline to plan, webinar/event conversion, and attribution completeness across active campaigns. Strategic Client Support Equip Sales with persona talk tracks, competitive notes, proposal inserts, calculators, and case proofs; join key discovery or late stage calls when needed. Align Mainstay’s offerings to each prospect’s needs, explicitly mapping value to vertical specific outcomes. Translate win/loss and discovery insights into message tests, content priorities, and next quarter program adjustments. Cross Functional Coordination Work with Director of Revenue Operations on governance, goals, and approvals; with on asset production and nurtures; with Rev Ops on ops logistics, UTMs, lists, and dashboards; with Business Development on follow up plays; and with Client Services on references/QBR proof. Coordinate partners for comarketing (webinars, field events, referral motions) and ensure partner sourced opportunities are tagged and reported.

Requirements

4–7+ years in B2B demand generation (MSP, cybersecurity, SaaS, or IT services preferred) with a record of hitting MQL→SQL quality targets and improving CAC/payback via testing.
Hands on with HubSpot Marketing Hub/CRM, GA4/Search Console, LinkedIn Ads, Google Ads, and webinar platforms (Zoom/GoTo).
Comfortable with UTMs/campaign taxonomy, assisted pipeline reporting, and basic Looker/Excel
Clear, concise communicator who can write strong briefs and align Sales on messaging and proof.
Data driven optimizer with test and learn rigor across channels, audiences, and landing pages.
Systems thinker who enforces process (brief → measurement checklist → creative/automation) and drives cross functional alignment.
High EQ, resilient under pressure, and able to manage ambiguity while shipping programs consistently.
Prolonged periods working at a computer.
Occasional lifting up to 15 lbs.
Hybrid/remote role with periodic travel for New England events, field programs, partner sessions, or team offsites.

Nice To Haves

vertical marketing (Healthcare/Manufacturing/Legal)
SEO basics
Content Marketing Manager/HIPAA claims governance
shortform video/case workflows

Responsibilities

Lead day to day program cadence (weekly check-ins, 7–14day lookahead), set clear channel goals/KPIs, and coach contributors (Content Marketing Manager, Business Development, agencies) on offers, audiences, and messaging.
Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living “approved claims” library.
Uphold standards for briefs, creative reviews, landing page QA, and on time asset delivery.
Own the quarterly campaign plan and budget: set channel mix/targets, launch and optimize SEO/SEM & LinkedIn, and run the webinar/field event calendar; reallocate spend to top performing sources.
Enforce measurement hygiene (UTMs, campaign taxonomy, “How did you hear about us?”); partner with RevOps on dashboards and data QA.
Manage funnel health and SLAs: monitor MQL→SQL, SQL→Opp, Opp→Win; drive speed tol ead, cadence adherence, and meeting set/show rates.
Deliver the outcomes: MQL volume/quality by channel, SQL accept rate ≥35%, marketing sourced pipeline to plan, webinar/event conversion, and attribution completeness across active campaigns.
Equip Sales with persona talk tracks, competitive notes, proposal inserts, calculators, and case proofs; join key discovery or late stage calls when needed.
Align Mainstay’s offerings to each prospect’s needs, explicitly mapping value to vertical specific outcomes.
Translate win/loss and discovery insights into message tests, content priorities, and next quarter program adjustments.
Work with Director of Revenue Operations on governance, goals, and approvals; with on asset production and nurtures; with Rev Ops on ops logistics, UTMs, lists, and dashboards; with Business Development on follow up plays; and with Client Services on references/QBR proof.
Coordinate partners for comarketing (webinars, field events, referral motions) and ensure partner sourced opportunities are tagged and reported.

Benefits

A flexible and fun work environment with events, lunch+ learns, ping pong, snacks, games, and books
3 weeks of PTO (4 weeks after 2 years) per year
A 2-week sabbatical at 5 years and a 5-week sabbatical at 10 years
Health, Dental, and Vision Insurance
Disability Insurance
Group and Supplemental Life Insurance
Paid Family Leave
401(k) with 3% match
Team Profit Sharing
Training program (including paid certifications, tuition reimbursement, and bonuses on achieving certs)
Paid Volunteer Time Off