Demand Generation Manager

Altruist•San Francisco, CA

1d•Hybrid

About The Position

Altruist is transforming the multi-trillion dollar wealth management industry by building an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to grow, optimize time and resources, and deliver superior outcomes for their clients. We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you! We’re looking for a data-driven, strategic Demand Generation Manager to fuel Altruist’s growth engine. You’ll own our acquisition channels, build and execute pipeline-generating campaigns across those channels, and lead the development and execution of our ABM program. You’ll partner closely with Marketing Ops, Sales, and cross-functional teams to launch high-impact initiatives that support our upmarket growth and convert high-value audiences.

Requirements

5+ years of hands-on demand generation experience in a B2B SaaS environment; FinTech experience is a strong plus.
Proven experience running paid acquisition programs (Google Ads, LinkedIn, programmatic, Meta, display, etc.) and driving measurable pipeline growth.
Experience planning or executing ABM programs, or strong readiness to build and own ABM with Sales partnership.
Strong analytical mindset; comfortable with performance metrics (CPL, CPA, conversion rates), dashboards, and attribution models.
Demonstrated success managing budgets, agency/vendor relationships, and optimizing channel performance.
Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and ability to work seamlessly with Marketing Ops.
Excellent collaboration and communication skills — skilled at partnering across Marketing, Sales, Content, and Product Marketing.
Strategic yet execution-oriented — able to build strategy while rolling up your sleeves to launch and optimize campaigns.

Responsibilities

Lead and manage all paid acquisition channels, including search, paid social, programmatic, and retargeting, in partnership with external agencies.
Own the ABM program end-to-end — identify target accounts, partner with Sales and RevOps to define TAL criteria, and build, launch, and optimize integrated ABM campaigns.
Develop and execute integrated, multi-channel campaigns that drive qualified pipeline aligned with our ICP and priority segments (including upmarket audiences).
Collaborate closely with Lifecycle Marketing to ensure ABM sequences, nurture flows, and email programs work cohesively across the funnel.
Manage budget allocation, forecasting, and channel ROI, optimizing programs based on data and performance insights.
Continuously experiment with new channels, audiences, and creative strategies to uncover new growth opportunities and improve efficiency.
Collaborate with Marketing Ops to establish attribution, tracking, dashboards, and lead scoring for both demand gen and ABM motions.
Partner with Web/CRO (external agency) to optimize landing pages, CTAs, and conversion points across Altruist’s website.
Work cross-functionally with Content, Product Marketing, and Sales to define campaign messaging, assets, and account-specific plays that support pipeline goals.
Analyze performance, derive insights, and iterate quickly — delivering clear reporting and insights to marketing and sales leadership.
Lead creative testing and optimization across campaigns, sharing learnings regularly with the broader marketing team to inform messaging, positioning, and market resonance.

Benefits

A hybrid work schedule for most positions to promote strong, in-person collaboration and a healthy work-life-balance.
Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
Competitive pay and equity for eligible positions.
Premium healthcare, dental, and vision insurance plans (HMO and PPO).
401k savings plan with a 4% match and immediate vesting.
16 week paid parental leave.
Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
Company perks program (includes discounts on pet insurance, fitness, cell phone plans, entertainment and travel, etc.).
Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
One month work from anywhere policy (with the exception of a few countries).
Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles.