Demand Generation Manager

Scrunch•New York, NY

4d•Hybrid

About The Position

Scrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them. As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet. With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform. We’re hiring a Demand Generation Manager, Enterprise to build and scale enterprise pipeline programs. This is a hands-on role for someone who knows how to design, run, and improve programs that generate real pipeline—and turn what works into repeatable systems. You’ll own enterprise campaigns and experiments across channels, and work closely with Sales and Revenue Development to create and progress pipeline. You won’t just run campaigns—you’ll build a system for consistently generating demand. We’re looking for someone who is AI-first in how they operate—curious, experimental, and always looking for ways to use AI to move faster, test more ideas, and scale their impact. Your north star: Pipeline from demand-gen programs. Location: NYC | Hybrid | 3x/week in-office We are not currently offering fully remote if you are based in the NYC area.

Requirements

5–8+ years in demand gen, growth marketing, or ABM for enterprise
Experience generating pipeline through campaigns and programs
Strong understanding of enterprise buying and longer sales cycles
Experience running multi-channel programs and experiments
Clear examples of using AI to improve how you work—campaign creation, testing, analysis, or workflow automation
Curiosity and a systems mindset—you look for ways to scale yourself, not just do more work
A builder mentality—you like trying new tools, experimenting, and figuring things out
Comfortable operating at both strategy and execution level
High ownership and comfort with ambiguity

Responsibilities

Own enterprise demand generation
Own pipeline from enterprise programs and how it performs
Plan and run demand gen programs across channels (ABM, paid, content, creators, partnerships)
Focus on what actually creates pipeline, not just engagement
Use AI to speed up program creation, targeting, and analysis
Set clear metrics and keep a simple rhythm around performance
Build and run multi-channel programs for enterprise accounts
Develop programs that feel tailored and relevant, not high-volume
Work with design to keep quality and consistency high
Use AI to generate ideas, test variations, and scale personalization
Partner with sales and revenue development on accounts and priorities
Align demand gen motions with outbound so efforts reinforce each other
Support deals with targeted programs when needed
Focus on pipeline, not just clicks or leads
Test new ideas across channels and formats
Use AI to run faster experiments and learn quickly
Keep what works, drop what doesn’t
Turn strong experiments into simple, repeatable systems