Demand Generation Manager

Courier Health•New York, NY

23d•$130,000 - $150,000

About The Position

Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported. We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes. We are looking for talented individuals who are motivated by the opportunity to have an outsized impact on not just their company, but the healthcare industry at large. As Demand Generation Manager at Courier Health, you will be responsible for planning, developing, and executing strategies and campaigns to generate demand and pipeline growth across our target accounts. The right candidate will have proven experience developing and managing account-based marketing programs that drive measurable pipeline impact.

Requirements

5+ years of B2B marketing experience, ideally within SaaS or healthcare tech; startup experience a plus.
Hands-on experience with marketing automation & CRM platforms (ideally HubSpot) and/or ABM platforms (e.g., 6sense, Demandbase, RollWorks).
Excellent written and verbal communication skills; able to translate strategy into clear, engaging messaging.
Comfortable working in a fast-paced, early-stage environment, balancing strategic thinking with tactical execution.
Comfortable collaborating across teams to deliver cohesive campaigns

Responsibilities

Build and manage multi-channel campaigns, including email, digital ads, direct mail, paid social, and events, tailored to account segments and buying stages.
Partner closely with Sales to develop and align personalized campaigns, messaging, and outreach strategies.
Leverage AI technologies to personalize campaign efforts at scale.
Test and iterate on new channels, campaign types, and messaging, driving continuous optimization based on data.
Work internally and externally to design and deliver compelling, targeted assets (including case studies, landing pages, email nurtures, sales enablement materials).
Work with Marketing Operations to track and report on performance to leadership, providing insights and recommendations to optimize campaign performance.