Demand Generation Manager

CelerData • Menlo Park, CA

31d

About The Position

We are seeking a highly driven, data-oriented Lead Generation Specialist to join our Marketing team in the Bay Area. In this role, you will play a key part in scaling our pipeline by driving high-quality lead acquisition across multiple channels and ensuring seamless alignment between Marketing and Sales. You will own the end-to-end lead generation workflow - from data sourcing, audience definition, and campaign execution to lead scoring, routing, and performance analysis.

Requirements

• 2–5 years of experience in B2B marketing, preferably in SaaS, data infrastructure, cloud, or related technology fields.
• Strong hands-on experience with HubSpot, ZoomInfo, LinkedIn Sales Navigator, and Demandbase, etc.
• Solid understanding of marketing funnel metrics (MQL, SQL, Pipeline) and data-driven campaign optimization.
• Experience with ABM (Account-Based Marketing) and intent data tools.
• Ability to define ICPs and personas, build targeted audience lists, and develop high-quality lead pipelines.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and cross-functional collaboration skills with SDRs, AEs, and content/product teams.
• Self-motivated, organized, and comfortable working in a fast-paced startup environment.

Nice To Haves

• Familiarity with paid media platforms such as LinkedIn Campaign Manager or Google Ads.
• Background or interest in data infrastructure, AI, or real-time analytics.
• Experience working in a high-growth startup.
• Strong academic background (e.g., top universities or marketing/analytics-related majors).

Responsibilities

• Execute and optimize the company’s lead generation strategy, across both inbound and outbound channels.
• Use HubSpot to manage leads, build automated workflows, maintain lists/segments, apply MQL criteria, and support lead routing.
• Leverage ZoomInfo, LinkedIn Sales Navigator, and Demandbase to identify ICP accounts, personas, and intent signals.
• Collaborate closely with the SDR team to ensure timely follow-up and improve MQL → SQL conversion rates.
• Analyze performance data across channels (email, paid ads, content downloads, events) and continuously improve lead quality and volume.
• Support content distribution and ABM initiatives, including whitepapers, gated content, account lists, and nurture programs.
• Manage lead capture and follow-up for webinars, partner events, conferences, and ecosystem marketing activities.
• Produce regular reports including lead performance dashboards, funnel metrics, and campaign ROI analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees