Demand Generation Manager

Flock Safety

18h•$140,000 - $165,000

About The Position

You’ll design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors. This is a manager-level, cross-functional role: you’ll own the ABM campaign playbook, run 1:1 and exec-level ABM plays, partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private). This role balances strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence.

Requirements

5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments.
Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency.
Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes.
Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance.
Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns.
Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows.
Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies.
Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach.

Benefits

Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
WFH Stipend: $150 per month to cover the costs of working from home.
Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
Home Office Stipend: A one-time $750 to help you create your dream office.