Demand Generation Manager - Payers & Health Systems

Jobgether

1d • Remote

About The Position

In this role, you will lead the strategy and execution of multi-channel marketing campaigns to drive customer acquisition, pipeline growth, and revenue in a highly regulated industry. You will partner closely with sales, product, and field marketing teams to design account-based programs, personalized content, and targeted campaigns that reach enterprise-level clients. The role requires balancing strategic planning with hands-on execution, leveraging marketing technology tools to measure and optimize results. You will provide actionable insights through detailed campaign reporting and influence marketing decisions with data-driven recommendations. This position offers a fully remote work environment with opportunities for significant impact on both business growth and customer experience. Collaboration, creativity, and autonomy are central to success in this high-growth, mission-driven environment.

Requirements

• 3+ years of B2B marketing experience in demand generation, ideally targeting enterprise-level clients
• Proven success executing account-based marketing (ABM) campaigns or vertical-specific programs
• Hands-on experience with marketing platforms and tools, including HubSpot, LinkedIn Sales Navigator, and digital advertising platforms
• Strong ownership mentality with the ability to plan, execute, and optimize campaigns independently
• Strategic mindset with the ability to set priorities, solve problems, and adapt to unstructured tasks
• Excellent communication and collaboration skills, with high empathy and responsiveness to feedback

Nice To Haves

• Experience in a high-growth startup or regulated industry is a plus

Responsibilities

• Develop and execute vertical-specific marketing strategies to drive pipeline and revenue growth in enterprise accounts
• Plan and implement integrated, multi-channel campaigns, including ABM, paid search and social, content syndication, events, and webinars
• Partner with sales teams to align campaigns with account plans, messaging, outreach sequences, and prioritization
• Collaborate with product marketing, content, and design teams to build personalized campaign assets such as landing pages, case studies, and nurture sequences
• Measure, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders and leadership
• Advocate for resources and tools needed to optimize marketing effectiveness and campaign success
• Leverage marketing technology stack (HubSpot, LinkedIn Sales Navigator, Webflow, digital ad platforms) to maximize efficiency and results

Benefits

• Competitive pay and generous equity package with a 10-year exercise window
• Fully remote (U.S. only) with a $150/month coworking stipend
• Half-day Fridays and unlimited PTO (with a required 2-week minimum)
• Comprehensive health, dental, and vision coverage (100% for employees, 80% for dependents)
• Generous parental leave and two “Treat Yourself” days per year
• Twice-yearly company offsites to foster team connection and culture
• Opportunities for career growth in a high-impact, mission-driven environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees