Demand Generation Manager, Enterprise

Mimica•New York, NY

6d•Remote

About The Position

Mimica's mission is to empower enterprises, teams, and individuals to reclaim their most precious resource — time and work more efficiently, with greater purpose and impact. Our AI-powered task mining observes employee actions across the desktop and categorizes them into detailed process maps. Mimica’s process intelligence highlights inefficiencies, prioritizes improvements based on ROI, recommends the optimal technology for automation (RPA, intelligent document processing, GenAI), and provides a blueprint for building new automations and transforming work. We’re looking for a Demand Generation Manager, Enterprise to build and scale the programs that fuel Mimica’s pipeline. You’ll own how enterprise buyers discover us, engage with us, and move through the funnel — designing campaigns and nurturing motions that turn interest into qualified opportunities. Your work will directly shape our revenue engine and accelerate our go-to-market momentum.

Requirements

Proven experience in demand generation or growth marketing for Enterprise B2B SaaS.
Track record of designing and executing multi-channel campaigns that drive measurable pipeline.
Strong analytical mindset; comfortable with dashboards, attribution, experimentation, and ROI analysis.
Hands-on experience with marketing automation and CRM tools (we use HubSpot).
Knowledge of SEO, paid acquisition (LinkedIn + Google), email nurtures, and conversion optimization.
Strong cross-functional collaborator, especially with Sales and Product Marketing.
Ability to operate strategically while executing tactically in a fast-paced startup environment.

Responsibilities

Design and run multi-channel demand programs — email, paid social, retargeting, SEO, ABM, events, and partnerships — focused on generating qualified enterprise pipeline.
Build and optimize lead nurture journeys that increase engagement, improve conversion rates, and shorten sales cycles.
Partner with Sales to define ICPs, align on messaging, support SDR and AE motions, and ensure high-quality handoffs.
Collaborate with the Content Manager to ensure campaigns are supported with compelling assets — landing pages, case studies, guides, webinars, and thought leadership.
Manage website and landing page performance, running experiments to improve conversion rates and lead capture.
Track, analyze, and report on funnel performance — channel effectiveness, campaign ROI, CAC efficiency — and iterate based on data.
Support execution of enterprise-facing events such as webinars, trade shows, and industry conferences that generate awareness and pipeline.
Run targeted account-based initiatives, activating priority accounts with personalized campaigns and outbound support.
Continuously explore new channels and tactics to expand our reach and improve pipeline velocity.

Benefits

💰 Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.
🏢 Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.
💻 Company-issued laptop, remote setup stipend, and co-working budget
📍 Flexible schedules and location
☀️ Ample paid time off, in addition to local public holidays
🍼 Enhanced parental leave
🧘‍♀️ Health & retirement benefits
📖 Annual learning & development budget - up to £500 / €600 / $650 per year
🌴 Annual workaways and regular virtual & in-person socials
🌍 Opportunity to contribute to groundbreaking projects that shape the future of work
On company equipment : Company-issued equipment (e.g. laptops) is provided for work use and must be returned upon departure, unless otherwise agreed.