Demand Generation & ABX Manager

OfficeSpace Software•Atlanta, GA

24d

About The Position

We’re seeking a hands-on, AI-forward marketer to build and run upmarket programs that create qualified Enterprise pipeline. You’ll own ABX strategy and execution, partner daily with the Atlanta Hub team (Director of Growth Marketing, SDR Manager, and SDRs), and orchestrate high-impact motions—digital channels, direct mail, ABX field events, partner co-marketing/joint programs, and executive experiences. You’ll brief creative and content, work cross-functionally to deliver assets, and prove ROI with clear reporting. You’ll also be comfortable leveraging AI to scale demand generation efforts.

Responsibilities

Define ICP tiers, target lists, and coverage goals.
Design tiered plays and offer mechanics (1:1, 1:few, 1:many) aligned to buying committees.
Set 6sense segments, in-market thresholds, and alerts to focus timing and outreach.
Own the program mix for ENT accounts: ABX field events, partner co-marketing/joint field programs, and executive sessions.
Build event plans end-to-end: goals, budgets, LPs, invites, onsite, lead capture, post-show follow-up.
Build executive experiences and multi-threaded outreach with AEs/SDRs.
Coordinate pre/during/post communications with the Events team to drive meetings and SQLs.
Collaborate with internal paid, creative, content, and events teams to execute on time and on budget.
Turn intent into MQLs → meetings → SQLs with fast SDR follow-up.
Build persona- and stage-based nurtures; optimize sequencing and cadences.
Align on SLAs, lead routing, and handoffs with the SDR Manager.
Plan and optimize LinkedIn, Google, and retargeting for target accounts/ABM.
Identify ways to scale and improve effectiveness using AI.
Align messaging, offers, and LPs with product and sales plays.
Run A/B tests across ads, LPs, and email.
Ship dashboards for SALs, SQLs, pipeline, tier progression, and event ROI.
Govern UTMs, attribution, and budgets; recommend spend by channel and tier.
Publish insights and next steps after every program.
Maintain clean data in HubSpot and Salesforce; document workflows.
Create briefs, templates, and playbooks for repeatable execution.
Train SDRs on plays, offers, and follow-up talk tracks.
Leverage AI to scale demand generation execution.
Partner with SDR Team Lead on Agentic Inbound initiative.

Benefits

High-Performance Culture: At OfficeSpace, we believe in the power of accountability, focus, and drive. Our A-Player team members work together to deliver measurable, meaningful results. We recognize and reward those who push boundaries and achieve excellence.
Ownership and Accountability: We trust our employees to take full ownership of their roles, providing the autonomy to innovate and the support to succeed. We seek individuals who are self-motivated and thrive in an environment where they can drive impactful outcomes.
Technology-Forward: As a company invested in cutting-edge technology, we integrate AI and other advanced solutions across our platform to enhance productivity, customer experience, and process efficiency. Our team members are excited by the potential of AI and proactively explore ways it can drive our success.
Growth Mindset: Continuous learning and improvement are integral to our culture. We encourage our team to embrace challenges, seek knowledge, and develop both personally and professionally.
Innovation and Agility: We foster a dynamic, fast-paced environment where fresh ideas and bold solutions are celebrated. We embrace change and thrive on turning challenges into opportunities, with a team that is agile, proactive, and resilient.
Collaborative, Results-Driven Environment: We value purposeful collaboration that leads to shared success and stronger results. While our team members are independent, they recognize the value of working together to drive our mission forward.
Competitive Benefits and Rewards: OfficeSpace offers comprehensive and competitive benefits packages globally, designed to support our team’s health, well-being, and financial security. We invest in our people so they can excel.

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