Deal Desk - Media Planner, US

Genius Sports • New York, NY

3d • $110,000 - $120,000 • Hybrid

About The Position

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com
THE ROLE:
The Deal Desk Media Planner will support Genius Sports’ Deal Desk by managing inbound planning requests, building standardized and custom media packages, and maintaining accurate inventory availability across Always-On and bespoke programs. This role plays a critical function in scaling deal throughput as demand grows - freeing up senior planners to focus on high-value strategy while ensuring consistent, repeatable, and high-quality planning outputs across all inventory and audience products. The Media Planner will be a key contributor to improving speed-to-market, standardization, and revenue efficiency across the sales organization.

Requirements

• 4+ years of experience in media planning, deal desk, or advertising operations (programmatic or digital media preferred)
• Strong understanding of omnichannel media inventory, audience targeting, and packaging fundamentals
• Experience working with planning tools, inventory trackers, and media calendars
• High attention to detail with the ability to manage multiple requests simultaneously
• Strong organizational and communication skills
• Comfortable working in fast-paced, revenue-driven environments
• Proficiency in Excel / Google Sheets; experience with media planning systems a plus

Nice To Haves

• Have experience supporting programmatic or data-driven advertising products
• Have familiarity with SSP, DSP, or curated marketplace platform mechanics and dynamics
• Have worked in sports, media, or ad tech environments
• Enjoy building scalable processes and templates from the ground up

Responsibilities

• Manage inbound deal requests from Sales, Account Management and Client Success teams
• Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and commercial objectives
• Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through
• Support the standardization of packaging, pricing inputs, and planning workflows across media products
• Partner closely with commercial stakeholders to operationalize planning strategies at scale, managing the feedback loop for ongoing optimization
• Ensure accuracy and consistency across proposals, including targeting, inventory assumptions, and delivery expectations
• Identify process improvements to increase planning efficiency and reduce friction
• Collaborate cross-functionally with Product, Sales, Deal Desk, and Media Operations teams

Benefits

• As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.
• Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed