Data Analyst - Direct to Consumer Digital Analytics (DCP)

State Farm•Dunwoody, GA

18h•Hybrid

About The Position

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. State Farm is seeking a seasoned direct to consumer digital marketing data expert to serve as a Data Analyst for the Digital Channel Performance team. This team executes digital acquisition marketing strategies across paid, owned, earned, and content channels, aiming to drive profitable digital growth while enabling seamless Human + Digital orchestration.

Requirements

Moderate proficiency in SQL with basic knowledge in another programming language such as Python or R.
Experience in a web-based monitoring platforms such as Google Analytics or Adobe Analytics.
Proficiency managing complex data sources, including ETL across multiple sources and intense data verification
Enthusiastically driven by Data and Analytics.
Proven ability to thrive within a fast paced, changing environment.

Nice To Haves

Direct to Consumer digital marketing experience preferred.
Bachelors in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred

Responsibilities

Responsible for supporting the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results
Collects inputs, measures outcomes, and reports Key Performance Indicators
Communicates and partners with business owners necessary for digital operations and business performance
Sets goals, provides estimates and tracks performance to goals
Supports Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data
Utilizes analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success
Drives and influences business decisions based on metrics and data
Creates reports and dashboards using Tableau or similar tools
Identifies and captures data for tracking with Enterprise Technology partners
Utilizes testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis

Benefits

Compensation is based on our standard 38:45-hour work week!
Potential starting salary range: $97,000 - $142,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 15% of base salary
Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs.
State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan.
All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more.
You can also start a savings account or consider financing through our State Farm Federal Credit Union!
Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off.
With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.