Direct to Consumer Sales Operations & Analytics Specialist

Worldwide Insurance Services•King of Prussia, PA

2d•Hybrid

About The Position

At Blue Cross Blue Shield Global Solutions℠ (BCBS Global Solutions℠), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human‑centered care, we go above and beyond for our customers and deliver an international healthcare experience that’s simple, efficient, and human. Whether our customers live, work, travel, or study abroad, we give them the confidence and peace of mind to say “yes” to new possibilities. What we’re looking for in our Direct to Consumer (DTC) Sales Operations & Analytics Specialist: You’re someone who thrives at the intersection of data, operations, and customer experience. You’re energized by digging into performance metrics, uncovering insights, and turning data into actions that improve conversion, retention, and sales outcomes. You take ownership of reporting and analytics, collaborate easily across teams, and bring structure and clarity to fast‑moving sales environments. You’re someone who: Understands how data, digital experiences, and operational efficiency drive sales performance Enjoys analyzing funnels, customer behavior, and performance trends Translates complex data into clear, actionable insights for partners and leaders Takes pride in building reliable reporting and improving processes over time Is comfortable navigating ambiguity and evolving priorities

Requirements

You have a bachelor’s degree or equivalent experience in sales operations, analytics, marketing, e‑commerce, or a related field
You have 1–3 years of experience supporting direct‑to‑consumer sales, analytics, or sales operations
You’re comfortable working with analytics platforms and CRM tools to analyze performance and trends
You enjoy problem‑solving, building structure, and improving processes
You manage multiple priorities effectively and work well independently and as part of a team
This role requires obtaining a Health & Accident license within 90 days of hire (support provided).

Nice To Haves

Experience with Google Analytics, Dynatrace, Google Tag Manager, or similar tools
Salesforce reporting or sales operations experience
Experience with A/B testing, conversion rate optimization, or website performance analysis
Familiarity with call‑center QA, lead evaluation, or performance auditing
Background in health insurance, international benefits, or regulated consumer sales environments

Responsibilities

Own reporting and analytics for the Direct‑to‑Consumer sales channel, including daily, weekly, and ad‑hoc performance reporting
Monitor quote‑and‑buy flows, sales funnels, and conversion performance using tools such as Google Analytics, Dynatrace, Salesforce, and internal dashboards
Analyze transactional and behavioral data to support DTC sales strategy, retention efforts, and product enhancements
Enhance and streamline reporting processes to ensure timely, accurate insights for sales, marketing, and leadership teams
Support operational needs for Expat and Travel Medical DTC sales, including follow‑up on partially completed applications to improve conversion
Provide operational support for Inside Sales and external call‑center partners
Assist with remarketing and win‑back initiatives using first‑party data to increase repurchase rates
Link lead activity, call data, communications, and sales outcomes to assess team performance and identify workflow improvement opportunities
Conduct Quality Assurance reviews across Salesforce and call‑center systems to ensure data accuracy and process adherence
Support website testing, QA efforts, and digital enhancements impacting the customer purchase journey
Evaluate A/B test results and website performance to identify conversion optimization opportunities
Conduct competitor analysis focused on outreach strategies, follow‑up practices, and digital customer journeys

Benefits

Competitive base pay + annual bonus
Competitive medical plans
Telemedicine services
Paid parental leave
24/7 employee assistance and wellness support
Free international healthcare coverage
Hybrid work model (office and/or remote)
Work‑abroad arrangements available
Generous PTO accrual with carry‑over options
9 paid holidays, plus one floating holiday and one volunteer day
Tuition reimbursement
Career development and learning opportunities
401(k) with generous company match
Pet insurance options
Identity theft and legal coverage
Ongoing focus on well‑being, including virtual wellness resources and mindfulness events