CVM Data Analyst

Liberty Latin America Communications, Inc.•Río Piedras, PR

10h

About The Position

As a CVM Data Analyst, you will be a key enabler of data-driven decision-making within the B2C organization. You will be responsible for transforming raw customer and campaign data into clear, actionable insights that support CVM execution, optimize the customer lifecycle, and improve retention, ARPU, and overall customer value. This role requires strong technical expertise in SQL and data analysis, a solid understanding of telecommunications KPIs, and the ability to connect performance data with business outcomes. You will bridge the gap between complex datasets and business decision-making, ensuring that CVM campaigns are properly measured, understood, and continuously optimized based on evidence and results

Requirements

Bachelor’s degree in Economics, Finance, Business Administration, Engineering, Statistics, or a related field.
2-5 years of professional experience in analytics, business intelligence, or data analysis roles, ideally within telecommunications, subscription-based, or data-intensive environments. Proven experience measuring campaign performance, defining KPIs, and translating data into actionable business insights.
Fully bilingual (English and Spanish) with excellent written and verbal communication skills.
SQL experience
Strive to maintain a phenomenal level of confidentiality and work with highly sensitive data and information.
Bilingual (Spanish and English).

Nice To Haves

A Master’s degree in Analytics, Data Science, or a related discipline is preferred.

Responsibilities

End-to-End Reporting & Visualization: Design, automate, and maintain a robust reporting ecosystem and dashboards to track base performance
KPI Tracking & Performance Monitoring: Ownership of key metrics such as Churn, ARPU, and volumes, explaining the "why" behind the trends
Advanced Data Extraction: Utilize SQL and other programming languages to query complex databases, ensuring data integrity for all analyses
Predictive Modeling & Segmentation: Work with propensity models, e.g. churn risk, up-sell/cross-sell likelihood, and advanced customer segmentations to personalize campaign targeting.
Target Setting & Forecasting: Collaborate with the Sr. Director of CVM to establish monthly targets and provide data-driven forecasts for base evolution
Experimental Design A/B Testing: Define control groups and lead the measurement of campaign uplift, ensuring statistically significant results and ROI analysis
Actionable Insight Generation: Proactively identify patterns, opportunities and revenue leakages within the base to drive NBAs strategies
Data Governance: Work closely with the BI team to improve data architecture and ensure the availability of high-quality data for the CBM team
Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures.
Other functions may be assigned.