CVM Campaign Manager

Liberty Latin America Communications, Inc.•Río Piedras, PR

About The Position

A Campaign Manager will lead Customer Value Management (CVM) campaigns. The role is responsible for owning end-to-end campaign strategy, execution, and performance, while managing and prioritizing analytics support delivered by the Data Analyst and Data Scientist. The Campaign Manager acts as the key link between business objectives and data-driven execution to maximize customer engagement, retention, and revenue. How can you add value? Own the end-to-end CVM campaign lifecycle, including ideation, targeting strategy, execution, and performance evaluation Define campaign objectives, KPIs, target segments, and success metrics in collaboration with business stakeholders Manage and prioritize work for the Data Analyst and Data Scientist, ensuring analytical outputs align with campaign needs and timelines Translate commercial goals into clear analytical and data requirements for campaign design and targeting Oversee campaign execution across multiple channels (e.g., SMS, USSD, app, email, call center, digital) Ensure effective use of customer segmentation, predictive models, and insights provided by analytics teams Monitor campaign performance, interpret results, and drive optimization and next-best-action recommendations Coordinate with marketing, product, IT, and channel teams to ensure timely and accurate campaign delivery Ensure compliance with data privacy, customer consent, and telecom regulatory requirements Continuously improve campaign processes, testing frameworks (A/B, control groups), and performance measurement Set clear objectives, priorities, and delivery timelines for the analytics team in line with campaign roadmaps Review and validate analytical outputs, insights, and recommendations to ensure relevance and quality for campaign execution Provide guidance on analytical focus, business context, and performance expectations without requiring hands-on technical execution Support performance management activities, including goal setting, feedback, and development planning Foster collaboration between analytics resources and cross-functional stakeholders (marketing, product, IT, channels) Ensure effective workload management, knowledge sharing, and continuous improvement within the campaign analytics function Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures. Other functions may be assigned.

Requirements

Bachelor’s degree in Marketing, Business, Economics, or a related field
4-8 years of progressive in strategy roles, product management, and customer value optimization.
Fully bilingual
Experience in data analysis, business intelligence, or similar analytical roles.
Proficiency in data analysis tools such as SQL and Python, as well as visualization platforms like Tableau or Power BI.
Strong proficiency in SQL for querying, aggregating, and optimizing large-scale datasets.
Solid understanding of algorithms, data structures, and analytical techniques.
Experience with telecom customer analytics, subscriber behavior analysis, or churn modeling.
Proficiency in Python or R for data analysis and modeling.
Strong knowledge of statistical modeling and machine learning concepts
Ability to translate telecom business challenges into analytical solutions.
Strong problem-solving and communication skills.

Responsibilities

Own the end-to-end CVM campaign lifecycle, including ideation, targeting strategy, execution, and performance evaluation
Define campaign objectives, KPIs, target segments, and success metrics in collaboration with business stakeholders
Manage and prioritize work for the Data Analyst and Data Scientist, ensuring analytical outputs align with campaign needs and timelines
Translate commercial goals into clear analytical and data requirements for campaign design and targeting
Oversee campaign execution across multiple channels (e.g., SMS, USSD, app, email, call center, digital)
Ensure effective use of customer segmentation, predictive models, and insights provided by analytics teams
Monitor campaign performance, interpret results, and drive optimization and next-best-action recommendations
Coordinate with marketing, product, IT, and channel teams to ensure timely and accurate campaign delivery
Ensure compliance with data privacy, customer consent, and telecom regulatory requirements
Continuously improve campaign processes, testing frameworks (A/B, control groups), and performance measurement
Set clear objectives, priorities, and delivery timelines for the analytics team in line with campaign roadmaps
Review and validate analytical outputs, insights, and recommendations to ensure relevance and quality for campaign execution
Provide guidance on analytical focus, business context, and performance expectations without requiring hands-on technical execution
Support performance management activities, including goal setting, feedback, and development planning
Foster collaboration between analytics resources and cross-functional stakeholders (marketing, product, IT, channels)
Ensure effective workload management, knowledge sharing, and continuous improvement within the campaign analytics function
Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures.
Carry out supervisory responsibilities in accordance with the organization policies and applicable laws.
Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.