Customer Research & Insights Analyst

Lands' End•Dodgeville, WI

About The Position

The B2B Marketing organization is evolving to provide the Voice of the Customer and competitive intelligence within the Lands’ End Business Outfitters organization, partnering with Sales, Product and Digital Merchandising, to inform strategic decisions. As Customer Research & Insights Analyst , you will deepen customer understanding, monitor competitors, and deliver actionable insights that drive best-in-class experiences and business growth. This role requires a self-starter who can operate independently with minimal guidance, lead research initiatives end-to-end, and influence decision-making across the organization. The analyst will proactively identify insights opportunities, manage priorities, and serve as a trusted advisor to senior stakeholders.

Requirements

BA/BS in Marketing Research, Psychology, Statistics, or related field.
5–7 years of experience in customer insights, market research, or competitive intelligence, with a proven ability to lead projects independently and influence stakeholders.
Strong analytical and synthesis skills; ability to interpret large datasets and translate findings into actionable strategies.
Proficiency in Qualtrics, Excel, PowerPoint; experience with CI platforms and usability tools.
Excellent communication and storytelling skills; ability to drive decisions across cross-functional teams.

Nice To Haves

Familiarity with syndicated data (NPD, IRI, Nielsen) and Adobe Analytics desirable.
Retail apparel and B2B experience are strongly preferred.

Responsibilities

Design and execute qualitative and quantitative studies (surveys, focus groups, wear tests, usability studies).
Manage survey programming and analysis in Qualtrics; ensure data quality and integrity.
Develop NPS and CX measurement programs; synthesize feedback across the customer journey.
Build and maintain structured competitive monitoring program.
Analyze competitor pricing, services, technology, and customer experience; deliver quarterly reports.
Leverage CI tools (e.g., CompetiScan, Crayon) and RFP insights for benchmarking.
Conduct market sizing, segmentation, and trend analysis (industry verticals, company tiers, spend categories, decision-maker roles and buying triggers).
Integrate behavioral data (e-commerce analytics, journey mapping) into insights.
Create centralized insights repository; maintain cadence of reporting.
Present compelling, actionable recommendations to influence business decisions.
Support outsourced research projects; manage timelines and contracts.
Develop customer personas based on research insights to inform product, marketing, and CX strategies.
Create compelling customer stories and journey narratives that bring insights to life and influence strategic decisions across the organization.