Customer Insights Analyst

Dutch Bros Coffee•Tempe, AZ

1d•Hybrid

About The Position

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. Position Overview: The Customer Insights Analyst provides analytical support across a wide range of information, database and guest analysis, promo analysis and pricing analysis to enable the marketing team to make enhanced business decisions. To be successful in this role, you will be required to demonstrate a strong understanding of data strategy as well as work with various stakeholders across the business. The ideal candidate will have experience in storytelling through the usage of various data sources and will demonstrate an inquisitive nature by constantly searching for areas of opportunity for growth.

Requirements

Bachelor’s Degree in Business or a related field, (business, analytics, marketing, statistics, or economics) required
2 years in a business analyst or data analyst role, required
Expertise in Excel and PowerPoint
Strong presentation skills

Nice To Haves

Multi-unit retail and/or restaurant experience, preferred
SQL experience preferred
Analytics
Insights
Business Intelligence Tools
Pricing Structures

Responsibilities

Development and maintenance of marketing reporting: Work cross-functionally within the marketing team, operations, and finance to perform analysis on various types of data such as sales, product mix, loyalty, and other marketing KPIs.
Track daily sales performance for LTO offerings and closely monitor sales vs forecast.
Perform post-mortem promotional analysis and compile recommendations for future promotional tactics.
Build comprehensive recaps of LTO and product drop performance and present findings to appropriate teams.
Support the Senior Manager of Customer Insights in the development and implementation of pricing strategy: Assist in the maintenance of the price change process.
Make recommendations on item-level pricing for future price increases.
Develop market strategies and campaigns based on data analysis and consumer insights and present recommendations to key stakeholders
Provide strategic guidance and insights to senior management to support decision-making and drive business growth
Present findings from various sources and provide recommendations to leadership and other key stakeholders: Prepare Reports and data-driven insights to the marketing team and key stakeholders.
Develop and maintain dashboards and visualizations to track marketing performance and KPIs
Utilize statistical and analytical tools to interpret data and draw actionable conclusions.
Measure the ROI of promotional activities and make recommendations for improvement.
Identify trends and patterns in promotional data to optimize future campaigns.
Other duties as assigned Assist the Consumer Research Manager with various ad hoc projects