About The Position

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. As a Senior Analyst, Research & Insights, you will develop customer insights that drive business decisions and strategy. You will manage individual ad hoc research projects from initial planning through to execution and reporting. As a subject matter expert, you will be relied on to deliver research results to internal stakeholders in a clear, compelling, and easy to understand manner.

Requirements

  • BA or BS in Marketing, Business, Economics, Psychology, or related areas
  • 3 years experience working in market research or data analysis
  • Experience with Qualtrics, survey design, sample plan development, management of survey fielding process, data visualization/presentation development, ability to present in front of internal stakeholders

Responsibilities

  • Attend intake meetings with internal stakeholders to understand stakeholder business objectives and research questions
  • Takes initiative to develop research briefs that outline research objectives and methodology and align with internal stakeholders on content of research brief
  • Develop online questionnaires for quant research or discussion guides for qual research
  • Pull, clean, and organize distribution lists for online surveys, leveraging Jira requests and/or distribution list dashboard
  • Collaborate with programming team on programming of online surveys in Qualtrics
  • Analyze results of online surveys using Qualtrics, Excel, or R
  • Manage execution of qualitative research, including scheduling
  • Engage in NLP and sentiment analysis to enhance insights from survey work
  • Develop reports of research results (in Google slides or Powerpoint), incorporating clear storylines and compelling visualizations, with minimal supervision
  • Present findings of research to stakeholders

Benefits

  • Remote work provides a flexible work/life balance
  • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
  • Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
  • Comprehensive health benefits new hire eligibility starts on day 1 of employment
  • Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
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