Customer Programs Manager

Q2 • Austin, TX

3d • Hybrid

About The Position

The Customer Marketing Program Manager plays a pivotal role in driving customer adoption, retention, and revenue expansion across Q2’s product portfolio. As a strategic and data-driven marketer, this role partners closely with the Senior Customer Programs Manager to build and scale lifecycle programs that deepen customer engagement and strengthen long-term value. Working cross-functionally with Customer Success, Product Marketing, Advocacy, Sales, and Integrated Marketing, the Customer Programs Manager develops targeted, insight-led initiatives that elevate customer experience and influence key outcomes such as product adoption, renewal success, and expansion opportunities. This role transforms customer insights, behavioral patterns, and feedback into actionable programs that move beyond reporting—driving measurable impact at critical moments in the customer journey. The ideal candidate is a collaborative and detail-oriented marketer who excels at lifecycle strategy, segmentation, and operational excellence. They bring strong analytical skills, a passion for crafting scalable customer experiences, and the ability to align stakeholders around programs that strengthen relationships and support revenue growth. They thrive in a fast-paced SaaS environment, are comfortable navigating complexity, and are motivated by building programs that create meaningful customer outcomes at scale.

Requirements

• Typically requires a bachelor’s degree in marketing, Business, or a related degree and a minimum of 2-4 years of related experience
• 2+ years of experience in channel marketing, partner marketing, or related roles within a B2B or tech environment.
• Strong understanding of partner ecosystems including resellers, VARs, OEMs, and distributors.
• Proven ability to design, execute, and optimize multi-channel marketing programs.
• Excellent communication, project management, and stakeholder management skills.
• Ability to work cross-functionally in a fast-paced, collaborative environment.
• This position requires fluent written and oral communication in English.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience with marketing automation, CRM systems, and analytics tools is a plus.

Responsibilities

• Develop and execute product marketing and distribution programs tailored to targeted channels and customer segments.
• Create and implement marketing strategies, assets, and campaigns for partners, including resellers, system integrators, VARs, OEMs, and others.
• Champion and evangelize product distribution objectives within the organization and across partner networks.
• Design and manage partner-focused events, conferences, webinars, and meetings to strengthen engagement and drive alignment.
• Collaborate with digital marketing teams to tailor online promotional efforts and messaging for specific channel partners.
• Establish and implement KPIs and metrics to evaluate the effectiveness of channel programs and quantify revenue impact.
• Oversee day-to-day execution of channel marketing initiatives, ensuring consistency, quality, and performance optimization.
• Work closely with sales, product, and partner teams to align marketing initiatives with business goals.

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees