Customer Onboarding Specialist - Craft Education

Western Governors University • Nashville, TN

2d

About The Position

The Customer Onboarding Specialist for Craft is responsible for building a scalable, adaptable onboarding strategy from the ground up, tailored to our diverse and digitally inexperienced customer base. You will work closely with customers who are new to the apprenticeship space, guiding them through the onboarding process in a way that ensures they feel supported and successful from day one. This role requires agility and a deep understanding of how to create personalized onboarding experiences for customers.

Requirements

• Proven ability to develop and implement onboarding strategies that cater to users who are new to the digital space and require hands-on guidance.
• Strong problem-solving skills, with the ability to adapt quickly and think creatively in a fast-paced, dynamic environment.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships and trust with customers who may feel uncertain about new technology.
• Self-starter mentality, comfortable working in an environment where processes and structures are still being established.
• Bachelor’s degree in business or a related field.
• 2+ years of related experience in customer onboarding, customer success, or project management.
• Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Nice To Haves

• Experience with start-ups, edtech, education or working with customers with low digital literacy.
• Familiarity with project management and customer success tools is a plus.

Responsibilities

• Design and develop a customer onboarding strategy from scratch, with an emphasis on low digital literacy users and first-time customers.
• Lead the onboarding process for all new customers, ensuring a seamless experience from sales handoff through successful product adoption.
• Create tailored onboarding materials, including guides, walkthroughs, and step-by-step resources that meet the unique needs of each customer segment.
• Act as the primary point of contact during the onboarding phase, offering personalized support and troubleshooting to help customers overcome challenges.
• Continuously refine and improve onboarding processes based on customer feedback and real-time data to ensure they remain relevant and effective.
• Collaborate closely with internal teams to ensure smooth handoffs and that all departments are aligned on customer needs during the onboarding phase.
• Establish key onboarding metrics (e.g., time to value, customer satisfaction, onboarding completion rates) and optimize the process to improve these KPIs over time.

Benefits

• bonuses
• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays
• other paid leaves, including up to 12 weeks of parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level