Customer Marketing Specialist

nemetschek

23d

About The Position

As a Customer Marketing Specialist at Bluebeam, you will focus on engaging and grwing existing cuatomers through targeted campaigns that drive adoption, satisfaction, retentuin, and advocacy. This role leads the cross-functional activation and execution of customer programs in close partnership with other marketing teams to ensure cohesive, high-impact delivery across all channels. Manage cross-functional activation and execution of customer programs in partnerships with other marketing teams to deliver cohesive, high-impact campaigns across all channels. Partner with other customer marketers to help manage and advicacy programs, including sourcing and nuturing references, case studies, testimonials, and customer speakers. Regularly connect with customers to gather qualitative feedback, understand goals, and translate insights into tailored programs that strengthen trust and loyalty. Partner with customer success, sales, product, product marketing, and other customer-facung teams to identify key feedback and customer moments to deliver timely, relationship-focused, value-based campaigns that create a consistent, customer-centric experience across all touchpoints. Monitor and report on key metrics such as campaign engagement, renewals, churn, product adoption, and advocacy participation, using results to refine strategy. Consistently maintain and nurture an ever-increasing knowledge base of the AEC industry to establish, maintain and engage with customers in their roles, workflows and use of technology.

Requirements

Minimum 3+ years prior marketing experience (preferably in a B2B environment).
Excellent communication both written and interpersonal, solid copywriting and storytelling skills and ability to build trust-based relationships with customers and internal teams.
Strong cross-functional collaboration and program ownership, with the ability to align stakeholder, synthesize input from multiple teams into clear plans and tomelines, and drive campaigns from planning through execution and optimization.
Strong lifecycle marketing skills including planning campaigns for onboarding, adoption, retention, and advocacy.
High empathy and customer focus, with the ability to understand customer goals, pain points, and sentiment.
Self-starter mentality, with initiative, accountability, and the ability to embrace new opportunities and assume responsibilities for projects
Data literacy and analytical ability to segment customers, interpret behavior, and measure campaign performance and ROI.
Proficiency in common Office and cloud-based applications.

Nice To Haves

Experience marketing Saas and cloud offering
Experience with MarTech, CRM, and reporting tools preferred including Marketo, Salesforce, ON24, PBI, and Asana.
AEC industry experience.

Responsibilities

Manage cross-functional activation and execution of customer programs in partnerships with other marketing teams to deliver cohesive, high-impact campaigns across all channels.
Partner with other customer marketers to help manage and advicacy programs, including sourcing and nuturing references, case studies, testimonials, and customer speakers.
Regularly connect with customers to gather qualitative feedback, understand goals, and translate insights into tailored programs that strengthen trust and loyalty.
Partner with customer success, sales, product, product marketing, and other customer-facung teams to identify key feedback and customer moments to deliver timely, relationship-focused, value-based campaigns that create a consistent, customer-centric experience across all touchpoints.
Monitor and report on key metrics such as campaign engagement, renewals, churn, product adoption, and advocacy participation, using results to refine strategy.
Consistently maintain and nurture an ever-increasing knowledge base of the AEC industry to establish, maintain and engage with customers in their roles, workflows and use of technology.

Benefits

People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – The Nemetschek Group
Competitive compensation and benefits package
100% paid medical premiums for employees, 80% paid for dependents
Fully vested 401K right from the day you start
Generous PTO, including sick/mental health & volunteer days
Free & unlimited access to BetterUp Care, a well-being platform
Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
Opportunity for continuous professional development
Free & unlimited access to LinkedIn Learning
Up to $5K annual education reimbursement (after 1 year tenure)