Customer Marketing Senior Manager - Engagement Strategy

FanDuel • New York City, NY

17d • $127,000 - $159,000 • Hybrid

About The Position

FanDuel is looking for a Customer Marketing Senior Manager, Engagement Strategy to lead how FanDuel Predicts communicates with and engages customers across CRM touchpoints. This role is responsible for defining how CRM communications are expressed, sequenced, and continuously improved. The Customer Marketing Senior Manager, Engagement Strategy will lead the team responsible for message strategy, customer engagement, and test-and-learn, ensuring communications are clear, customer-centric, and evidence-driven. The role brings together lifecycle intent, commercial context, and engagement data to shape messaging and experimentation that improves how customers understand and interact with FanDuel Predicts over time. Success in this role is measured by communication quality, engagement response, and learning velocity. This is a strategy, creativity, and learning-led role, not a channel operations role. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 6+ years in customer marketing, CRM, or engagement strategy, ideally in fast-scaling digital businesses or new product lines
• 3+ years of managerial experience preferred
• Strong intuition for customer behavior, messaging, and narrative framing
• Experience owning communications strategy across multiple customer contexts, not just lifecycle campaigns
• Demonstrated ability to design and lead experimentation and test-and-learn programs
• Ability to balance creative thinking with rigor, evidence, and strategic tradeoffs
• Comfort influencing cross-functional stakeholders in matrixed orgs (including Product, Commercial, Analytics, Operations, etc.)
• Strong communication skills and the ability to articulate clear POVs on customer engagement and influence stakeholders
• Ability to synthesize complex insights into clear, actionable strategies

Nice To Haves

• Knowledge of sports and/or experience working within a heavily regulated industry is a plus

Responsibilities

• Communications & Engagement Strategy Own the overarching communications and engagement strategy across all CRM touchpoints
• Determine how customer intent and business priorities are expressed through messaging
• Set communication principles and guardrails to balance momentum and fatigue
• Messaging & Narrative Define messaging frameworks and narrative structures
• Partner with the Go-to-Market team to define CRM creative direction (copy and design) and engagement quality standards
• Ensure communications build understanding, trust, and confidence in FanDuel Predicts
• Experimentation & Learning Own the engagement test-and-learn roadmap and experimentation standards
• Define what to test across communications, why it matters, and how learnings are applied
• Synthesize engagement learnings into clear insights that inform lifecycle strategy innovation thinking, and future communication approaches
• People Leadership & Cross-Functional Partnership Lead and develop a multidisciplinary engagement team (strategy, creative, learning)
• Build a strong culture of experimentation, curiosity, and evidence-based decision-making
• Partner with Product, Commercial, Brand, Operations, and Lifecycle Orchestration teams to enable effective engagement strategies
• Challenge upstream briefs and requests and when engagement evidence suggests risks to clarity or customer experience

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .
• Benefits differ across location, role, and level.
• This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed