Marketing Manager, Customer Engagement

MyStudio•Fairfax, VA

About The Position

MyStudio is a fast-growing SaaS platform serving membership-based businesses—primarily martial arts, fitness, and children’s education studios. We empower over 2,000 businesses worldwide with tools that automate payments, streamline operations, and help owners grow revenue around the clock. Founded by studio owners in 2018, we understand the real challenges our customers face and we build solutions that give them more time, better insights, and stronger businesses. The Role We’re looking for a data-driven Marketing Manager, Customer Engagement to own and scale our customer marketing engine. This role is responsible for increasing engagement, retention, expansion revenue, and customer lifetime value through strategic, multi-channel lifecycle marketing. You will build campaigns and programs that drive adoption, advocacy, cross-sell, and upsell while partnering closely with Sales, Product, and Customer Success. This is a hands-on role for someone who loves building from the ground up, thrives in fast-moving environments, and knows how to translate customer data into measurable growth.

Requirements

A Bachelor’s degree in Marketing, Business, or a related field.
5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
Demonstrated success in campaigns driving customer engagement and advocacy.
Strong communication, interpersonal, and analytical skills.
Expertise with marketing automation and CRM systems, including HubSpot.
Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously.
A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment.

Nice To Haves

Experience at a start up is a plus.

Responsibilities

Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle.
Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards.
Developing customer-focused content — like user guides, newsletters, brochures, and sell sheets — and ensuring sales and customer success teams have access to relevant materials.
Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events.
Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys.
Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content.
Partnering with sales, product management, and customer success for a consistent customer experience.