Customer Marketing Manager

Clever•San Francisco, CA

2d•$126,000 - $167,000

About The Position

Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com . About the Team & Opportunity The Growth and Customer Marketing team is the engine that drives engagement and expansion across Clever's ecosystem. We drive the growth strategy for deepening user engagement, generating demand, and strengthening powerful network effects between schools and edtech applications. We're looking to bring someone onto the team to build out our systems for customer advocacy and storytelling, providing the fuel for the next chapter in Clever's growth story as we expand into new markets with new customers. If you are a storyteller at heart, obsessively customer-centric, and want to build programs that amplify customer love, then this is your time to shine. How You’ll Make an Impact As the Customer Marketing Manager, you will bridge the gap between customer success and growth. You'll partner across marketing teams and cross-functionally with Customer Success and Sales to champion the voice of our customers. The Problem You’ll Solve Bridge the gap between customer experience and business growth by transforming "customer love" into measurable advocacy and referral loops. Standardize how Clever captures and shares success stories from small, mid-size and Enterprise customers. Who You’ll Partner With Collaborate with marketers in Product Marketing, Brand and Communications, and Growth teams to align on messaging, strategic needs, and execution. Partner cross-functionally with Customer Success leadership and Customer Success Managers (CSMs) to identify and recruit customer advocates. Work with Sales Enablement to ensure that relevant case studies, reviews, and referrals are matched to the right customer conversations and sales meetings. What Success Looks Like Customer content output: Significant increase in the library of high-impact assets, such as case studies, videos, and testimonials. Business impact: Measurable influence on sales velocity and renewal rates through the use of advocacy content. Engagement: Improved account activation and engagement metrics across our developer and school ecosystems. Key Projects You’ll Lead Build the customer advocacy engine: Design and launch a scalable system to identify, track, and reward customer advocates and champions. Strategic co-marketing : fuel ecosystem growth by designing and developing impactful programs for strategic app partners Customer voice library: Establish a cross-functional workflow to ensure customer feedback and stories are integrated into Clever’s marketing and sales strategy and aligned with our brand narrative.

Requirements

4-6+ years of experience in a customer marketing role, preferably in a B2B SaaS or marketplace business targeting a developer audience.
You’ve demonstrated success building customer marketing programs from the ground up. You establish scalable systems to turn winning customer experiences into referrals, case studies, and advocacy.
You're a full-stack content marketer — you're comfortable stepping into any point in the process from content strategy to production and distribution.
Empathy for customer needs is central to your marketing philosophy; you’re a fierce user advocate and have strong opinions on customer-led growth.
You’re comfortable writing effective copy for driving action and customer storytelling.
You have experience setting goals on large, complex projects and coordinating across diverse teams.
Familiarity with marketing automation, customer engagement, and CRM platforms.

Nice To Haves

Past experience in education or edtech, with a strong interest in secure digital learning.
You possess exceptional analytical and data visualization skills
Experience developing agentic workflows for campaign automation or personalization.

Responsibilities

Bridge the gap between customer experience and business growth by transforming "customer love" into measurable advocacy and referral loops.
Standardize how Clever captures and shares success stories from small, mid-size and Enterprise customers.
Collaborate with marketers in Product Marketing, Brand and Communications, and Growth teams to align on messaging, strategic needs, and execution.
Partner cross-functionally with Customer Success leadership and Customer Success Managers (CSMs) to identify and recruit customer advocates.
Work with Sales Enablement to ensure that relevant case studies, reviews, and referrals are matched to the right customer conversations and sales meetings.
Build the customer advocacy engine: Design and launch a scalable system to identify, track, and reward customer advocates and champions.
Strategic co-marketing : fuel ecosystem growth by designing and developing impactful programs for strategic app partners
Customer voice library: Establish a cross-functional workflow to ensure customer feedback and stories are integrated into Clever’s marketing and sales strategy and aligned with our brand narrative.