Customer Marketing Manager

Energage • Exton, PA

10d • $75,000 - $85,000 • Remote

About The Position

Customer Marketing Manager
Your Mission As Customer Marketing Manager
Energage greatly expanded the breadth of product offerings delivered through its HR technology platform with the recent TalentQuest acquisition. As our Customer Marketing Manager, your mission is to educate the Energage customer base on the larger value set we now deliver and contribute to the realization of our upsell and cross-sell goals, with an emphasis on driving cross-sell leads for our talent management product suite and consulting solutions.
Accountability & Impact:
In this role, you’ll...
Identify, activate, and track upsell opportunities
Lead customer marketing campaigns designed to promote additional solutions, features, and services, leveraging a variety of channels, including, but not limited to:
Email marketing
In-app marketing
Webinars
Referral programs
Create materials such as email templates and talk tracks to equip Customer Success representatives to better identify and gain interest in additional solutions.
Learn how customers move through our product and services across the lifecycle.
Partner with Customer Success to spot patterns, gaps, and opportunities upsells.
Align multiple campaigns to lifecycle moments that are important milestones, such as survey close, subscription renewals, Top Workplaces recognition, and more.
Monitor customer marketing performance and proactively pivot to improve outcomes.
Activate the creation, expansion and scaling of talent blueprint
Leverage the Energage blueprint – the ability to prescriptively recommend talent tools and services based on survey data – to create a scalable and account-specific campaign engine.
Partner with product, rev ops, and customer success teams to make this system more flexible and able to be leveraged via more channels.
Support customer retention efforts
Work with Customer Success to reinforce value and customer education.
Build programs that keep customers engaged, informed, and progressing toward deeper adoption.
Support renewal efforts through timely, relevant customer communications.
Capture and share customer success stories
Identify customers with strong outcomes and compelling stories and visible results.
Engage directly with customers to understand their experience and measurable outcomes.
Partner with internal teams to turn customer insights into stories, testimonials, and proof points that align with the Energage strategic narrative, value drivers, and differentiators.
Share customer success externally through marketing and sales channels.
Be the liaison between Marketing and Customer Success
Partner with Customer Success to identify meaningful customer action patterns and common challenges to inform campaign segmentation and campaign content.
Bring customer learnings back to Marketing to inform messaging, positioning, and new opportunities.
Collaborate cross-functionally to contribute to customer marketing and customer success goals.

Requirements

• Experience in B2B customer marketing, customer success operations, or similar.
• Experience supporting upsell or growth initiatives.
• A campaign ownership mindset, taking insights from ideas to execution.
• Strong ability to analyze customer journeys and identify upsell opportunities.
• Curiosity and passion for the customer experience and where they get value.
• Skills to collaborate with cross-functional teams, particularly Customer Success.

Nice To Haves

• Experience with B2B HR and company leadership personas.
• SaaS and HR tech experience.
• Experience with Salesforce.
• A background using AI tools in a customer-focused role
• Experience with CRM tools like Pardot, Marketo, or Hubspot
• Familiarity with ChurnZero
• An analytical perspective – able to tie campaign activity to revenue impact

Responsibilities

• Identify, activate, and track upsell opportunities
• Lead customer marketing campaigns designed to promote additional solutions, features, and services, leveraging a variety of channels, including, but not limited to: Email marketing, In-app marketing, Webinars, Referral programs
• Create materials such as email templates and talk tracks to equip Customer Success representatives to better identify and gain interest in additional solutions.
• Learn how customers move through our product and services across the lifecycle.
• Partner with Customer Success to spot patterns, gaps, and opportunities upsells.
• Align multiple campaigns to lifecycle moments that are important milestones, such as survey close, subscription renewals, Top Workplaces recognition, and more.
• Monitor customer marketing performance and proactively pivot to improve outcomes.
• Activate the creation, expansion and scaling of talent blueprint
• Leverage the Energage blueprint – the ability to prescriptively recommend talent tools and services based on survey data – to create a scalable and account-specific campaign engine.
• Partner with product, rev ops, and customer success teams to make this system more flexible and able to be leveraged via more channels.
• Work with Customer Success to reinforce value and customer education.
• Build programs that keep customers engaged, informed, and progressing toward deeper adoption.
• Support renewal efforts through timely, relevant customer communications.
• Identify customers with strong outcomes and compelling stories and visible results.
• Engage directly with customers to understand their experience and measurable outcomes.
• Partner with internal teams to turn customer insights into stories, testimonials, and proof points that align with the Energage strategic narrative, value drivers, and differentiators.
• Share customer success externally through marketing and sales channels.
• Partner with Customer Success to identify meaningful customer action patterns and common challenges to inform campaign segmentation and campaign content.
• Bring customer learnings back to Marketing to inform messaging, positioning, and new opportunities.
• Collaborate cross-functionally to contribute to customer marketing and customer success goals.

Benefits

• PTO policy includes company holidays, sick time, vacation time, and floating holidays
• Remote
• Company pays a portion of individual health care premium
• Option to participate in a company-sponsored 401(k)
• Training and education
• Professional development; all employees have access to a third party professional coach
• Tuition reimbursement program
• Opportunity to work for a purpose-driven organization using business as a force for good

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed