Customer Marketing Manager

Taktile•New York, NY

About The Position

We're looking for a Customer Marketing Manager to join our marketing team and turn Taktile's customers into a powerful growth engine. The ultimate outcome of this role is to deepen customer relationships, generate compelling proof points that accelerate new business, and drive expansion by keeping existing customers engaged and successful. This is an individual contributor role reporting directly to our VP of Marketing. You'll own the full post-sale marketing motion - from advocacy and case studies to expansion campaigns - working closely with our customer success, sales, and product marketing teams to ensure our customers' success stories are heard in the right rooms.

Requirements

3+ years in customer marketing, customer success marketing, or a closely related marketing role
Proven ability to build customer advocacy programs and produce high-quality case studies and reference content
Strong relationship skills - you are comfortable engaging (senior) stakeholders at enterprise accounts
Experience working cross-functionally with customer success and sales teams
Excellent writing and storytelling skills, with an ability to translate complex technical outcomes into compelling narratives
Active use of AI tools to accelerate content, research, and customer insight synthesis

Responsibilities

Build Customer Advocacy
Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle
Identify, recruit, and nurture customer champions across Taktile's key accounts
Own Gartner Peer Insights, G2, and other review platforms to build credible third-party proof
Create Compelling Customer Evidence
Lead the end-to-end production of customer case studies, impact stories, and video testimonials
Maintain a living repository of customer proof points - by use case, segment, and buyer persona - that the full team can draw from
Partner with product marketing to ensure customer evidence directly supports messaging and positioning
Drive Expansion Marketing
Own our customer newsletter and lifecycle communications that keep Taktile top of mind
Design and execute marketing programs that support upsell and cross-sell in close partnership with customer success and sales
Build targeted campaigns that educate existing customers on new product capabilities and drive adoption
Capture the Voice of the Customer
Run systematic programs to gather customer insights - through interviews, surveys, and sales call analysis - and feed them into product, sales, and marketing strategy
Represent the customer perspective in go-to-market planning and messaging reviews
Identify patterns in customer outcomes that can be translated into new market narratives