Customer Marketing Manager
About The Position
MyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers. We serve membership-based businesses—primarily in martial arts, fitness, and education—through powerful software and a dedicated team. Together, we help our customers grow their businesses, improve efficiency, and stay focused on what truly matters: making a lasting impact in their communities. Whether it's midnight sign-ups, events, or seamless payments, we're the behind-the-scenes magic that makes success happen 24/7. MyStudio seeks an experienced, data-driven Customer Marketing Manager to develop and execute multi-channel marketing campaigns and strategies that increase customer engagement, loyalty and lifetime value. The ideal candidate will be a customer champion with experience identifying growth opportunities for cross-selling and upselling. This role requires a blend of creative marketing skills and analytical ability to measure campaign effectiveness and drive measurable business results. We are looking for a self-starter who is also an ace project manager, with proven success building campaigns and processes from the ground up.
Requirements
- A Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
- Demonstrated success in campaigns driving customer engagement and advocacy.
- Strong communication, interpersonal, and analytical skills.
- Expertise with marketing automation and CRM systems, including HubSpot.
- Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously.
- A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment.
Nice To Haves
- Experience at a start up is a plus.
Responsibilities
- Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle.
- Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
- Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards.
- Developing customer-focused content — like user guides, newsletters, brochures, and sell sheets — and ensuring sales and customer success teams have access to relevant materials.
- Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events.
- Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys.
- Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content.
- Partnering with sales, product management, and customer success for a consistent customer experience.
Benefits
- A competitive salary, bonus program, and benefits, commensurate with your experience
- Health insurance, 401k, paid time off, and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
