Customer Marketing Manager

Inspiren•Boston, NY

41d•$130,000 - $155,000•Remote

About The Position

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff. Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes. About the Role Inspiren is entering its next phase of growth, and we’re expanding and maturing our Customer Marketing Program to support scale in 2026 and beyond. We’re looking for a strategic, execution-oriented Customer Marketing Manager to strengthen the foundation and drive scalable, revenue-impacting outcomes. In this role, you’ll serve as the primary marketing partner to our customers - onboarding customer marketing teams, building tailored marketing plans, and delivering programs that drive adoption, trust, advocacy, and growth. You’ll work cross-functionally with Clinical Success, Product Marketing, Content, Demand Gen, Training, Clinical, and Sales to ensure marketing is aligned throughout the customer lifecycle and consistently tied to outcomes. This role blends strategy and hands-on execution and will play a key part in deepening customer relationships and amplifying Inspiren’s brand through customer success.

Requirements

6-8 years of experience in B2B marketing, ideally in SaaS, healthcare, or senior living.
Proven experience owning or scaling customer marketing programs in a growth-stage company.
Strong background in client and stakeholder relationship management.
Experience onboarding and working directly with customer marketing teams.
Ability to balance strategic thinking with hands-on execution.
Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities.
Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion.
Comfortable operating in fast-moving, ambiguous environments.
Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday).

Responsibilities

Enhance & Scale the Customer Marketing Program
Evolve Inspiren’s existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals
Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts
Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams
Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility
Customer Marketing Strategy & Enablement
Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams.
Support adoption, trust, and ROI through customer-facing enablement
Resident and family education materials
Staff-facing consent enablement packages
Product overview and onboarding materials, in collaboration with Training and Implementation
Develop tailored customer marketing plans that may include:
Social amplification and success storytelling
Case studies (written and video)
PR and announcement support (local and national)
Resident, family, and staff education campaigns
Adoption- and consent-focused initiatives
Build strong relationships with community-level and operator-level marketing stakeholders
Continuously assess effectiveness of enablement programs and recommend scalable improvements.
Serve as a trusted advisor to customers on positioning, messaging, and go-to-market execution using Inspiren
Customer Advocacy, Outcomes & Brand Amplification
Identify and manage customer advocacy opportunities, including:
Case studies and outcome storytelling
Thought leadership participation (events, webinars, panels, podcasts)
Customer success social campaigns
Establish clear guidance on timing, cadence, and criteria for advocacy asks post-implementation.
Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging.
Cross-Functional Collaboration & Revenue Support
Act as the primary marketing liaison post-signature across Clinical Success, Product, Growth, Sales, Clinical, and Training teams.
Support upsell and expansion motions by partnering with Clinical Success and Sales on:
Tailored decks and customer-specific marketing collateral
Proof points and outcome-driven narratives
Work closely with Product Marketing on the creation and distribution of product release communications (monthly and as-needed updates).