Customer Marketing Manager

Demandbase

5d

About The Position

We’re looking for a Customer Marketing Manager to support the strategy, management and optimization of lifecycle and product-driven campaigns across the customer journey. This role is ideal for a hands-on marketer who thrives in building, launching, and iterating on multi-channel campaigns that drive engagement, retention, and expansion.
You’ll play a critical role in operationalizing programs—from onboarding and renewal journeys to targeted product adoption and upsell campaigns—working closely with cross-functional partners across marketing, customer success, and sales.

Requirements

• 4–6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, B2B SaaS experience highly preferred.
• Hands-on experience building and executing campaigns in marketing automation platforms (e.g., Marketo, Pendo, Sendoso direct experience will be a plus)
• Strong understanding of customer lifecycle marketing,segmentation and ABM strategies
• Experience partnering cross-functionally with marketing, sales, and customer success teams
• Detail-oriented with strong QA and project management skills
• Analytical mindset with the ability to interpret campaign performance and recommend improvements

Responsibilities

• Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach.
• Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention
• Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities
• Support the 1:1 campaigns aligning with key account plans created by the account team
• Manage campaign setup end-to-end in marketing automation platforms (email, audiences, workflows, QA, and deployment)
• Partner with stakeholders (CS, Product Marketing, Sales, SDRs) to translate business goals into scalable campaign programs and measurable outcomes
• Optimize campaigns through testing (A/B, segmentation, messaging) and performance analysis
• Maintain campaign documentation, workflows, and processes to ensure consistency and scalability
• Monitor campaign performance and report on key metrics (engagement, conversion, pipeline influence)

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees