Customer Marketing Manager

PayNearMe•Santa Clara, CA

12h•$130,000 - $145,000•Remote

About The Position

We're seeking a Customer Marketing Manager to drive engagement, retention, and growth within our existing client base. You'll develop and execute marketing strategies that deepen client relationships, accelerate product adoption, showcase value, and identify expansion opportunities. This role sits at the intersection of product marketing, product operations, customer success, and sales, requiring both strategic thinking and hands-on execution.

Requirements

4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing
Proven track record developing and executing multi-channel marketing programs that drive measurable business outcomes
Strong analytical skills with experience using data to inform strategy and measure impact
Excellent written and verbal communication skills, with ability to craft compelling narratives
Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
Self-starter who can manage multiple projects simultaneously and drive initiatives to completion
Ability to work effectively across product, marketing, and operations teams to drive results

Responsibilities

Client Engagement & Retention
Design and execute targeted marketing programs that drive client engagement, product adoption, and retention
Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage
Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices
Drive attendance and engagement for training and educational programs
Expansion & Growth
Partner with sales and customer success teams to identify upsell and cross-sell opportunities
Build and manage nurture campaigns that move clients toward expansion conversations
Develop reference programs and advocacy initiatives that turn satisfied clients into promoters
Measurement & Optimization
Define success metrics for client marketing programs and track performance against goals
Identify friction points in the customer journey and improve touch points
Analyze client engagement data to identify trends, opportunities, and areas for improvement
Conduct regular program reviews and iterate based on performance insights
Cross-Functional Partnership
Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns
Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation
Partner with internal teams to develop customer education content (guides, training paths, release explainers)
Train internal teams on how and when to use programs
Work with customer success, sales, and product teams to align on client priorities and initiatives
Support Product Marketing initiatives by providing client feedback and market intelligence from the field

Benefits

100% Remote (must be in US)
Base salary per year (paid semi-monthly)
Fast- paced and professional work culture
Stock options with standard startup vesting - 1 year cliff; 4 years total
$50 monthly communication expense stipend to go towards your phone/internet bill
$250 stipend to enhance your WFH setup
Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
Premium medical benefits including vision and dental (100% coverage for employees)
Company-sponsored life and disability insurance
Paid parental bonding leave
Paid sick leave, jury duty, bereavement
401k plan
Flexible Time Off (our team members typically take off ~3-4 weeks per year)
Volunteer Time Off
13 scheduled holidays
2x / year in-person team meet-ups (2-3 days, company paid)
Salary Range: $130,000 - $145,000