Customer Marketing Manager, Patient

Genentech•Daly City, CA

21h•Hybrid

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Customer Marketer position is integral to successfully delivering the Marketing Vision and will be primarily focused on Patient marketing across the NeuroImmunology franchise. You will join the team that supports the Direct to Consumer (DTC) campaign focused on maximizing the launch of our products, delivering a best-in-class experience for all patients, and preparing for future potential launches in our robust MS pipeline. We are looking for a marketer who will play a role in orchestrating omnichannel patient experiences spanning the MS treatment journey.

Requirements

Bachelor's degree
One year of marketing experience or an MBA
4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Nice To Haves

Marketing experience in relevant industries
Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
Some experience with direct to patient/consumer marketing or patient support programs

Responsibilities

Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Partners with agencies and the Commercial Medical Legal Regulatory Review Committee (CMLR) to facilitate development, approval, and pull-through of compliant and effective promotional tactics
Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics