Customer Lifecycle Marketing Manager
About The Position
We're looking for an experienced (5+ years) Customer Lifecycle Marketing Manager who’s ready to take ownership of the full customer journey—from onboarding to expansion—and turn it into a growth engine for our B2B, SaaS product focused on training & skills development in the skilled trades and industrial segments. If you’re passionate about driving engagement, retention, and upsell through data-driven strategies and cross-functional collaboration, this is your chance to play a pivotal role in our growth. This is an exciting time to make a measurable impact!
Requirements
- 5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training-related tech.
- Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell. Experience using ZoomInfo (or similar) is a plus.
- Highly proficient in Salesforce, HubSpot, and/or ChurnZero (or similar CRM, marketing automation, and customer success tools).
- Deep experience building and optimizing marketing programs across the entire customer journey.
- Fluency in core lifecycle marketing metrics, including churn, GDR, NDR, incrementality, LTV.
- Exceptional written and verbal communication skills with a keen eye for clear, compelling, and concise messaging.
- Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
- Following offer, all roles require I-9 verification, E-Verify, a background check, and a drug and alcohol test.
Nice To Haves
- Experience marketing to skilled trades, including industrial, facilities maintenance, or multi-family audiences, is a strong plus.
Responsibilities
- Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion.
- Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion.
- Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage.
- Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk.
- Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns.
- Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities.
- Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals.
Benefits
- Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
- Learning & growth – Annual learning reimbursement.
- Family-friendly policies – Support for work-life balance.
- Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
- Comprehensive benefits – Medical, vision, dental, and 401(k) match.
- Equity – Private Company Equity Options
- Wellness – Mental and physical health resources and social events.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
